of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important
Premium Advertising Brand Branding
| ------------------------------------------------- Top of FormRechercher sur le site: Bottom of Form | Home | Publier un mémoire | Flux Design and implementation school management system par Gérard Rutayisire National University of Rwanda - Degree of Bachelor in Information Technology 2010 Dans la categorie: Informatique et Télécommunications | Disponible en mode multipage | DEDICATIONTo our dear parents regretted;To our dear wife Mushashi Victoire;To our dear children:
Premium Data flow diagram Prototype Database management system
References: “Panama Poverty Assessment; Priorities and Strategiesfor Poverty Reduction.” Human Development Department of the World Bank. Volume 1‚ June 28‚1999. Online. www1.worldbank.org/prem/poverty/inequal/themgrp/panamapa.pdf. Accessed December‚ 2012.
Free Poverty
Akalu‚ M. (2003). “The process of investment appraisal: the experience of 10 large British and Dutch companies.” International Journal of Project Management 21: 355-362. Baird‚ K. M.‚ G. L. Harrison and R. C. Reeve (2004). "Adoption of activity management practices: a note on the extent of adoption and the influence of organizational and cultural factors." Management Accounting Research 15(4): 383-399. Brealey‚ R. and S. Myers (1998) Priciples of Corporate Fianance. 5th Edition‚ McGraw-Hill.
Premium Capital budgeting Finance Management
“With reference to organisations or industries that you know‚ to what extent do you think that recent changes in the UK economy will have inevitably damaged the long term profits of businesses that operate in this country” 40 Marks The UK economy has been a bane to at least every business that has ever set foot into trading and manufacturing in the UK‚ However recent changes such as the recession and low consumer confidence has made it ever so hard to recover ultimately damaging the long term profits
Premium Economics Inflation
Retrieved from http://gosocial.omy.sg/GoSocial/In%20the%20Buzz/Alvin-Tan-and-his-outright- challenge-100000 Ijnet. (2008‚ August 13). A universal set of ethical standards for journalists: Is it feasible? Retrieved from http://ijnet.org/community/groups/10189/universal-set-ethical- standards-journalists-it-feasible Loh‚ D. (2012‚ October 31). NUS to decide on student sex blogger in a week ’s time. Retrieved from http://www.channelnewsasia.com/stories/singaporelocalnews/view/1234575/1/.html Lou
Premium PEST analysis SWOT analysis Strategic management
Faculty of Health Harvard-style Referencing Guidelines Contents Introduction Citation and References Confidentiality Citing Multiple Authors and et al. Direct Quotations References List and Appendices Bibliography Where to find the relevant details Referencing… a book an e-book a journal article Secondary references Chapters within edited books Forum postings Maintaining confidentiality of source material Anonymous works Government or Official Publications Law Reports Statistics
Premium Typography Reference Citation
titles‚ headings and block quotations Double-space reference list Indent the first line of every new paragraph half an inch Align the text to the left-hand margin Indent block quotations one half inch Number all your pages (top righthand corner) (Sample manuscript text) Title This is a piece of text designed to show you how to write using the APA-style of manuscript formatting. APA stands for The American Psychology Association‚ but it is a reference style that is used by a lot more people than just
Premium Typography Citation Quotation
Network Models 2.1 THE OSI MODEL •Established in 1947‚ the International Standards 1947‚ Organization (ISO) is a multinational body dedicated to ISO) worldwide agreement on international standards. standards. •An ISO standard that covers all aspects of network communications is the Open Systems Interconnection (OSI) model. It was first introduced in the late 1970s. OSI) model. 1970s • the open system is the set of protocols that allows any two different systems to communicate without regarding
Premium Internet Protocol Suite OSI model Internet Protocol
program aims to help young adults self-esteem by using celebrities‚ as they know that young people look up to celebrities and their identity is reflected on them. Sometimes this is a good thing and other times it is a bad thing and this is why celebrities need to function as a role model to their audience because of today’s celebrity-obsessed society. I plan to expand this theory and reasons behind the celebrity-obsessed society. Celebrities now know that they have a function as a role model to
Premium