Billions of dollars are spent every year on celebrity endorsements‚ but do the rewards of celebrity endorsements really outweigh the risks? Is it truly an effective and efficient way for brands to spend their advertising budget? I strongly believe that no amount of celebrity endorsement can replace a good advertisement with a strong‚ watchable message and clever execution. In this paper I am going to explain my reasons as to why I do not think celebrity endorsements are worth the risk.
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used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships
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Nick Vujicic------quite a difficult and hard to read name. I think you may not realize who he is but I sure you have heard of a man with no legs and hands. I was sunned when I heard about him in television. I can’t imagine the life of him. In other’s eyes‚he is strange‚some even think he is horrible. However‚he changes his life. His optimistic attitude towards life has inspired tens of thousands of people. Nick Vujicic is an Australian preacher and motivational speaker. He is born with Tetra-amelia
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Andrea Sachs has recently graduated as a journalist from Northwestern University. She comes to New York in search of a job as a journalist‚ but unfortunately it did not go as she expected. She was referred to Runway or Auto Universe by human resources and ends up trying for a job opportunity at the Runway fashion magazine even though she knows nothing about the fashion world‚ the magazine nor the well-known editor Miranda Priestly. After an emotional and what seemed bad interview‚ Andrea is appointed
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Relationship Between Celebrities‚ Fans‚ and the Paparazzi The media revolves around a cycle of people wanting to be celebrities‚ the celebrities‚ and the paparazzi. To get a glimpse of how obsessed people actually are with celebrity‚ the documentary brought up some appalling evidence from a survey. The survey asked people which job they would most want to have‚ the survey included jobs such as CEO of a large company‚ US Senator‚ Chairman of Harvard University‚ and as well as the personal assistant
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Lax Sentences for Celebrities: A Look at Criminal Injustice David House Prof. Ashli Arbo CJUS 230 9 August 2010 Lax Sentences Page 1 Lax Sentences for Celebrities A Look at Criminal Injustice Abstract Disparities between sentencing practices of celebrities and regular citizens are becoming a heated issue across the nation. This subject has received much attention due to the fact that
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Celebrities‚ famous people‚ idols are people we all seem to worship‚ look up to or just simply wish to be them. Celebrities always say to their fans or sing songs about how they’re just like everyone else and how they want to be treated normally‚ but people still look up to them and to every little thing they do. Whether what they choose to do is a good thing or bad it all has influence on their fans. It’s not the fact that people don’t treat them normally like a normal person but how they don’t
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people are playing it—the celebrity dead pool. Celebrity dead pools are where fantasy sports leagues meet pop culture. The concept is simple. At the beginning of the year‚ you pick a slate of celebrities‚ usually ten; that you think will die within that calendar year. If one of your
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Celebrity Wig Wearers Have you ever wondered why certain celebrities never seem to have a bad hair day? Is it because they are blessed with naturally gorgeous locks? Or do they spend lots of time‚ and money‚ having their hair professionally styled each day? Perhaps a more likely explanation is that they often wear lace wigs. There’s a long tradition of actresses‚ dancers and singers wearing wigs during their performances‚ but many modern celebrities are also enthusiastic full lace wig wearers when
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ENC 1101 March 24‚ 2013 Celebrities’ dysfunctions and transgressions In this age of the scandalisation of public life the media suffers from an overload of films stars‚ sport personalities‚ that is‚ celebrities‚ caught in socially unacceptable situations. Celebrity and scandal are closely linked‚ where scandal often enhances the celebrity quotient of the star (Nayard 2009: 112). In other words‚ even negatives disclosure and representation of their marriages
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