3 planning techniques adopted for planning the business strategy are: Boston Consultancy Group Matrix. According to the BCG matrix‚ companies’ business units can be categorized into 4 categories. These categories are based on the amalgamations of market share and market growth relative to the biggest competitor. Based on BCG matrix‚ it is very good for the company when its products have large market share or the product’s market is growing very fast. The Boston Consulting Group Portfolio Matrix
Premium Strategic management Marketing
Key drivers for change 14 3.3 Scenario analysis 14 3.4 Industry life cycle 16 3.5 Five forces framework 17 3.6 Strategic group 18 3.7 Disruptive innovation 19 3.8 Summary of internal and external analysis 21 GENERATION OF STRATEGY OPTIONS 22 4.1 The BCG matrix 22 4.2 Business level strategy 22 4.3 Corporate level strategy 24 4.4 International level strategy 28 STRATEGY CHOICE AND JUSTIFICATION 35 5.1 Evaluation of strategic options 35 5.2 Justification 36 IMPLEMENTATION ISSUES 37 6.1 Resource implications
Premium Strategic management
Considering L’Oréal’s product portfolio and analyzing the BCG matrix created‚ we can make a few recommendations to L’Oréal. Firstly‚ we notice that there are a few categories that are considered‚ in the BCG matrix‚ as Dogs‚ being these areas that have a low relative market share and a low growth rate. These are the following: Normal; Antidandruff; and Greasy. Dogs are normally considered unattractive‚ but there are exceptions‚ when the size of these markets is still a great volume of the company’s
Premium Marketing Investment Strategic management
Table of Contents {text:bookmark-start} INTRODUCTION: {text:bookmark-end} It is important for organizations operating and competing at global level to understand how it fits into the external environment that it operates in. The twenty first century has witnessed frequent fluctuations in these international environment in which businesses operate which in turn has encouraged these businesses to concentrate heavily on strategising the manner in which the company survives‚ grows‚ competes
Premium Strategic management
------------------------------------------------- Date Due: July 25‚ 2013 ------------------------------------------------- Date Submitted: July 25‚ 2013 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- EXPERIMENT NO. 4 -------------------------------------------------
Premium PH indicator PH
MacDonald’s Products 4 MacDonald’s Current Business Strategy 4 Financial Situation 6 MacDonald’s Organization Structure 6 MacDonald’s Key Business Issues 7 SWOT Analysis 8 Porters Five Forces Analysis 10 Financial Ratio Analysis 12 BCG Analysis 16 Discussion 20 Strategic Options Analysis 20 Recommendation at SBU Level 21 Conclusion 22 Appendix 22 References 25 Figures & Appendices : Numbers of Figures : 14 Number of Appendices : 2
Premium Strategic management Management
Operations (Part II) (Week 5) BE 2601: Kumaran Rajaram (Course Coordinator)‚ Adeline Tay‚ Lam Chow Loon and Alan Goh S1 AY2014-15 4 Prepared by Dr. Kumaran Rajaram 20-Jul-14 Key concepts Strategic planning process Corporate BCG strategies Matrix Strategic control BE 2601: Kumaran Rajaram (Course Coordinator)‚
Premium Strategic management
3.1 The strategic position is concerned with identifying the impact on strategy of the external environment‚ an organization’s strategic capability (resource and competent) and the expectations and influence of stakeholders. (Johnson & schools & Whittington‚ 2008) The strategic position that SABMiller has chosen to follow is to continue to protect and further develop its operations‚ whilst investing for growth in its international beer business‚ several acquisitions in last few years have
Premium Strategic management Marketing
analysis: Andrew Model Emergent Strategy A ndrew Model: (used by BCG) Andrew came up with the idea that there were two stages to corporate strategy‚formulation and implementation. Formulation involved looking at the market‚competitors and resources and formulating a corporate strategy which would beimplemented throughout each process of the organizational structure. This model wasalso supported by Porter. This is how the BCG saw Honda‚ as a corporation‚ who had looked at the market‚ formulated
Premium Management Honda Strategic management
6 External Environment 7 Markets 7 Competitive environment 7 Economic environment 7 Demographic environment 7 Social and cultural environment 7 Political and legal environment 7 Technological environment 8 SWOT Analysis 9 BCG Matrix 10 BCG Paragraph 10 References 11 Introduction Virgin Holdings Ltd is an expert in the domestic and international travel industry. Previously known as Virgin Blue‚ and came to the Australian market in year 2000. Virgin is part of Virgin Group
Premium Virgin Group Management Airline