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    lcrelgn Drfeci Invesl"rn€rr. ... f .r. Chapter 7 #s€ft €msaE ffi’’Ex€ra Ee€ee _g * xee€ ffi es *aesruE** *eces4e*Aam c. What are the advantages of a joint-venture entry mode for Starbucks over entering through wholly owned subsidiaries? On occasion‚ Starbucks has chosen a wholly owned subsidiary to control its foreign expansion (e.g.‚ in Britain and Thailand). Whv? Which theory of FDI best explains the intemational expansion strategy Starbucks adopted? 1. 7. In 2004

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    Marketing and Key Issue

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    Issue 1: Cemex is advancing thanks to the good administration they have. The way they have meeting with the top leaders is good. As these leaders have been able to take advantage of the opportunities they have seen. The PMI process they have seems to be working out. Key Issue 2: They are taking advantage of the Internet. Many Mexican countries haven’t seen the advantage they can gain. Some of the models Cemex is using as Business to Business helps them be able to get better deals. Cemex has become

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    people‚ innovative marketing methods‚ and effective customer support:  In 1987‚ creation of an information network system (satellite dishes for vocie and data transmission) In 1995‚ Cemex launched one of the first wide-ranged corporate websites  In 2000‚ Standard modus operandi for post-merger integration: The «CEMEX WAY»  Innovative marketing campaign: «Throw & Win» campaign ==> identify consumer preferences and serve them accordingly ST511E International Strategic Management Weaknesses/Problem:

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    Case Study Summary: Mexico’s largest cement manufacturer‚ Cemex‚ has become a global powerhouse in the cement and construction industry. It currently controls 60 percent of the cement industry in Mexico (Hill 2009). Cemex’s success is a result of a combination of efficient technology such as radio transmitters‚ satellites‚ and computer hardware that allow the company to anticipate changes in supply and demand and reduce waste. Cemex’s success is also a result of an attempt to dominate the industry

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    consumer behaviour

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    Globalization “The Cemex Way” Case Analysis The cement industry and its players made first steps in the direction to Global integration only in the 1970s. It could be seen as somewhat paradoxical‚ because if we apply the matrix of Global Integration and Local Responsiveness pressures to the cement industry‚ we can clearly identify that the industry scores high on most of the factors that should have pushed it to globalization much earlier Factors These factors include large investment

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    Operations Management

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    Assignment London Churchill College Programme: BTEC Higher National Diploma (HND) in Business Unit Number and Title: (34) Operations Management Unit Level (QCF): 5 Module Tutor: Cliff Sikpi Email: Cliffsikpi@yahoo.com Date Set: 28/09/11 |Learner’s name and statement of authenticity | |

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    The Bottom of the Pyramid

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    Introduction C.K. Prahalad’s perspective Characteristics of Mexican market C.K. Prahalad’s approaches for Mexican market Conclusion Introduction In this research let me say some words about C.K. Prahalad perspective and links between his theory and real modern Mexican market. I chose Mexico because it is a country with a very high poverty headcount ratio at national poverty line (% of population). World Bank gives us number 51.3 % by 2010 (World Bank). But Mexico is also remarkable by

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    microbiology

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    47) CEMEX‚ INC. CEMEX CALIFORNIA CEMENT LLC VICTORVILLE CEMENT PLANT 16888 NORTH "E" STREET VICTORVILLE‚ CALIFORNIA 92394-2999 Section 1 - IDENTIFICATION Supplier/Manufacturer Emergency Contact Information CEMEX‚ Inc. CEMEX California Cement LLC Victorville Cement Plant 16888 North "E" Street Victorville‚ California 92394-2999 (619) 381-7600 Chemical name and synonyms Product name Portland Cement (CAS #65997-15-1) "CEMEX Type I/II" "CEMEX Type III" “CEMEX Type

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    Anahi Escamilla Bello International Buisness March 2‚2010 Summary Chapter 7 Foreign Direct Investment During this chapter we learned and review some theories that helps us to understand the pattern of FDI between countries and to examine the influence of governments on firms´decisions to invest in other countries. I should mention some important points about this chapter: * Any theory of the FDI must explain why firms go to the trouble of acquiring or establishing operations abroad

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    Causes and Consequences

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    the oil spill on the beached. Therefore‚ vacation bookings for that summer were almost non-existent and it did hurt Florida’s economy. New Technologies Many new technologies have helped companies to pave the way to increase their productivity. CEMEX where I am currently employed at have introduced corporate mobility to its organization and now it is no longer considered to be an option. It is an absolute necessity. There is a growing wave of devices and apps that many customers

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