Case Study: Ordinary Portland Cement INTRODUCTION • Cement – Is a material with adhesive and cohesive properties which is capable of bonding mineral fragments into a compact-solid whole • Ordinary Portland Cement (OPC) – Is a hydraulic cement. It is used in the making of concrete with property of setting and hardening‚ of which when the chemical properties reacts with water. OPC Does not disintegrate in water as it sets and hardens in water • Reason of widely usage in Malaysia – Is because
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Internship Organization: Lafarge Surma Cement Limited Internship Faculty Supervisor: Dr. Abdul Hannan Chowdhury Director‚ BBA Program School of Business. North South University Bachelor of Business Administration Part – 1 Organizational Part |Name | Lafarge Surma Cement Limited (LSC) was incorporated on 11 November
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PGDBA BATCH - 5 ASSIGNMENT - MARKETING MANAGEMENT CREATIVE ADVERTISING (PROCESS & EXAMPLE) Submitted by: Kaushik Banerjee Hitesh Akarte Dileep Nair Rajesh Verma Taher Paperwala Gokul Vishnu Submitted to: Dr Rajesh Panda Submitted on: 10th January 2013 EXECUTIVE SUMMARY In today’s world of rapidly increasing competition‚ firms are selling goods and services through a variety of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication
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Cement prices rise in North and Central India; Andhra Pradesh surprises positively After a damp August season‚ cement prices increased steadily in September. The month of October saw the trend continuing in most regions of the country. Surprisingly this phenomenon was witnessed in Andhra Pradesh as well which has been a not-so-profitable region for the cement makers. All India prices at Rs 299 per 50 kg bag‚ was up 1.7% on a month-on-month (mom) basis. The discipline in pricing among the cement
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CSR of STAR CEMENT Corporate Social Commitment – Sustainable Development Star Cement gives prime importance to sustainable development for sustainable economic performance in the entire North East‚ India. CMCL is committed to communities in remote areas of our geographical map where the company essentially operates. In this region of North East‚ CMCL has undertaken number of initiatives under its corporate social responsibility programme for the upliftment of society culture and employability
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invented in 1824 by Joaeph Aspdin‚ an English Mason. He named the product as Portland cement as its color resembled to the rock found in Portland‚ a place in England. Concrete is the second most used commodity in the world after water. During 2000-2001‚ it is estimated nearly 1 ton of concrete is used by each person on earth. The production of cement is presently estimated at 2000 Million Tons. The strength of cement when it was invented was about 10 MPa which has Continuously increased to 75-80 MPa
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Cement Sector Prepared by: 1) Ritika Khare 2) Divya Nangia 3) Vidya Rajgopal 4) Pawan Thakare 5) Dhananjay Limaye 6) Mrugen Shah 1) Nature of the Industry CEMENT The word Cement has come from the Roman word ‘Opus Caementicium’. In general‚ the word cement means binder- a substance‚ which when gets set and hardens‚ binds itself independently with other substances. Joseph Aspdin‚ a British stonemason‚ invented cement way back in
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EVALUATING THE CEMENT INDUSTRY –PORTER’S MODEL The model of the Five Competitive Forces was developed by Michael E. Porter in his book “Competitive Strategy: Techniques for Analysing Industries and Competitors” in 1980. Since that time it has become an important tool for analysing an organizations industry structure in strategic processes. Porter’s Five Forces Model is probably the most widely used tool in business strategy. Porter has identified five competitive forces that shape every industry
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2.1 Objective and Scope The report will present a holistic overview of the industry; current situation‚ industry structure‚ critical revenue and cost drivers‚ exposure of BOP in the sector and its future outlook. 2.2 Cement Sector of Pakistan The Cement sector of Pakistan has 23 players‚ operating 29 units‚ with a total production capacity of 44.8 million tons‚ divided into North and South‚ as follows: North Zone | South Zone | * Punjab and Khyber Pakhtoon Khwa | * Sindh
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his “creative thinking”‚ but I am very sorry to say this kind of “creative thinking” is called “YY” in China. 2. Did the Reward Program motivate retailers to sell more CEMEX products? I’m afraid not. Here we have to define what the real motivation is? Yes‚ making money. Where is the money come from? Yes‚ the end-users. If CEMEX can de-commoditizing the product and crate really value for the end-users‚ its products will become money making products which can bring long-term cash for the retailers
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