economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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BTEC L3 90 Credit Diploma in Business Unit 1 – The Business Environment Assignment Learning Outcomes – on completion of this unit you should; 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purpose 3. Know the impact of the economic environment on businesses 4. Know how political‚ legal and social factors impact on business Task 1 – Submission Date 27/09/2012 You are working as a business journalist for
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5. Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc. 18. Besides‚ there must be has some challenges for SuperGroup plc expanding to
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ENVIRONMENT The word ’environment’ is derived from the French word environ‚ which means ’to surround’ or ’around’ and is referred to as the external conditions in which an organism lives. Environment thus‚ can be defined as the sum total of physical‚ chemical and biological factors‚ which act upon an organism or an ecological community and determine its form and nature of survival. Animate and inanimate objects together constitute the natural environment making even human beings a part of the
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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THE PHILIPPINE ENVIRONMENT introduction The Philippines is an archipelago comprising some 7‚100 islands with a total land area of almost 300‚000 square kilometres. Indonesia‚ Malaysia and Brunei border the Philippines to the south‚ China—and Taiwan—to the north‚ Vietnam to the west and the Pacific Ocean to the east. Three main island groups divide the country: Luzon in the north‚ the Visayas in the centre‚ and Mindanao in the south. Luzon and Mindanao together make up 65 per cent of the Philippines’
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Chapter 1 Hong Kong’s Business Environment Think it over (p. 2) 1 Arguments for: lower costs (e.g.‚ rent and salary)‚ larger space for expansion‚ and a better living environment for workers‚ which makes it easier to recruit overseas staff. Arguments against: high relocation costs‚ poor communication network‚ restricted flow of information‚ far from China’s market‚ increase in transportation costs‚ difficult to hire skilled labour. 2 When considering relocation‚ students should
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fiscal accounts and in the current account of the balance of payments. In contrast‚ the external scenario was characterized by increased uncertainty in international financial markets as a result of the mortgage crisis in the United States and the price rises in foodstuffs and petroleum which‚ together with a greater weakening of the dollar‚ generated strong inflationary pressures worldwide. These external factors had a strong impact on domestic inflation –measured by the Consumer Price Index
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