health care: Ayush (B) FOODS (1) Tea : Brooke Bond‚ Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan‚ Annapurna‚ Knorr (4) Ice cream : Kwality Wall’s (C) WATER PURIFIER : Pureit COMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below. 1. 2. 3. 4. 5. 6. 7. 8. 9. Hindustan Unilever Ltd. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble
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MOTOROLA BUSINESS STRATEGY There are several strategy that Motorola use to gain competitive advantage to enter the market and widening their market opportunity to attract more customer to use their product. 1. Forward Integration strategies Motorola also now has their own website to give various information related to product and services that their offer. Through the creation of the website are causing an e-commerce activity between user and the retailer. The Motorola website also can be choose
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evaluation and selection Analyse possible alternative strategies relating to substantive growth‚ limited growth‚ and Market entry strategies‚ and disinvestment strategies IKEA has marketed its products well and has dealt with all the problems easily. But there have been some constraints that came in the way of IKEA and alternative strategies have to be developed for them. These strategies are as follows: Substantive growth: In any business strategy growth is the most important factor. To achieve substantive
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The Business Strategy Game Online 8th Edition - Class Notes [pic] What Is The Business Strategy Game All About? It’s an online‚ PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members. The marketplace is worldwide—production and sales activities can be pursued in North America‚ Latin America‚ Europe-Africa‚ and Asia Pacific There are 12 market segments—4 geographic segments each for branded footwear sales to retailers
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Business Strategy Air AsiaCompany BackgroundAir Asia is one of the companies that very successful in adopting the cost leadership strategy as one of their competitive advantages. Air Asia had been established on 12 december 2001 with Dato Sri TonyFernandez as the CEO. As what the slogan says now everyone can fly which actually attract thecustomers to buy the ticket and also they offer a lot of promotions to many destinations around asia andcustomers are chasing around in getting their promotions
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VOLUME 8 LEADERSHIP IN INTERNATIONAL BUSINESS EDUCATION AND RESEARCH EDITED BY ALAN M. RUGMAN Indiana University‚ USA 2003 JAI An imprint of Elsevier Amsterdam – Boston – Heidelberg – London – New York – Oxford – Paris San Diego – San Francisco – Singapore – Sydney – Tokyo LEADERSHIP IN INTERNATIONAL BUSINESS EDUCATION AND RESEARCH RESEARCH IN GLOBAL STRATEGIC MANAGEMENT Series Editor: Alan M. Rugman Recent Volumes: Volume 1: International Business Research in the 21st Century
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Chapter 1- What is strategy? Strategy- how to do better than your rivals What is the present situation? Where do we want to go? How will we get there? Strategy- doing things differently from rivals- competitive advantage Effectiveness & Efficiency Doing things differently than others either differently providing value Beauty is in the eye of the beholder Efficiently- “don’t care about value- but do it more efficiently Google focusing more on efficiency Sustainable Competitive advantage
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ASSIGNMENT/ASSESSMENT ITEM COVER SHEET Student Name: FIRST NAME Family / last NAME Student Number: Email: ruibin.zhang@uon.edu.au Course Code Course Title (Example) (Example)
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on international business…..7 The road ahead for international business……..……9 Summary…………………………………….………..11 Reference………………………………..……………12 Introduction Every day we hear it on the news‚ read it in the papers‚ overhear people talking about it… and in every single instance the word globalization seems to have a different meaning. So‚ what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business
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------------------------------------------------- ------------------------------------------------- MSc in International Management (CEMS) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- International Business & Strategy (BMGT 43510) ------------------------------------------------- -------------------------------------------------
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