to provide students with the theoretical understanding of the relationship between two major themes in International Business: (i) the existence of differences in national business systems; and (ii) the present day character of processes of internationalisation and globalisation of economic and business activities. A major theme running through the module is the importance of knowledge for the understanding of the development and evolution of national business systems and international business.
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The internationalisation of the firm - An adapted case study By Tomas Sylverberg Background and History Bukowski Design manufactures and sells teddy bears all over the world. It has five employees in Sweden‚ however‚ when the firm needs more workers‚ then they are hired by the hour. Usually this occurs when the firm has special promotion tours or visits trade fairs. Globally‚ the firm employs more than a thousand people. The firm started its activities by selling office material to Kooperativa
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Case study questions Unless otherwise stated‚ all questions pertain specifically to the case study time period and do not require students to present current material. However‚ current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned
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Developing Cultural Flexibility Portfolio | December 14 2011 | Contents Page Section | Page Number | Q1 - What is the significance of national identity as a source of individuals’ culture? | 2 | Q2 -In what aspects of work and employee relations should international managers be aware of religious sensitivities? | 3-4 | Q3 -What are Hofstede’s culture dimensions? What correlations does Hofstede make among groups of countries and how valid are they for you? | 5 | Q4 - Why do firms’
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NORTHWESTERN UNIVERSITY KELLOGG SCHOOL OF MANAGEMENT Marketing 451‚ Section 81 Marketing Channel Strategies Winter 2010 Professor Anne Coughlan Office: Leverone 482 Hours: by appointment Phone: (847)491-2719‚ fax: (847)491-2498 e-mail: a-coughlan@kellogg.northwestern.edu NATURE AND PURPOSE OF THE COURSE: This course will study the elements and management of marketing channels. For our purposes‚ any marketing channel is viewed as an interorganizational system involved with the task
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s Case Study: Marks and Spencer Where now for an icon of British retailing? History and background Early history Marks and Spencer (M&S) was founded by Michael Marks and Thomas Spencer in 1884 - he called his business ’penny bazaars’ with signs reading "Don’t ask the price‚ it’s a penny" (the forerunner of stores like Poundland today?) The company went public in the 1920’s and by the 1970’s M&S had established itself as a British institution with locations in every major town and
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contain aspects of both under different circumstances. What is best to do is understand the complex relationships so as to provide organisations with a proper understanding of the future market. For many people the terms globalisation and internationalisation are used interchangeably. However it is important to distinguish between these two terms as it will allow for a better understanding of how events are playing out
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(1994). Entry Strategies for International Markets. New York: Lexington Books. Terpstra‚ V.‚ & Sarathy‚ R. (2000). International Marketing 8th ed. Florida: The Dryden Press. Terpstra‚ V.‚ & Yu‚ C-H. J. (1990). Piggybacking: A Quick Road to Internationalisation. International Marketing Review‚ 7(4)‚ pp. 52-63. Wallen‚ G. (1996). Vetenskapsteori och forskningsmetodik 2nd ed. Lund: Studentlitteratur. Westhead‚P.‚ Wright‚ M.‚ Ucbasaran‚ D.‚ & Martin‚ F. (2001). International market selection strategies
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Navarro CMR fa05 10/21/05 7:06 PM Page 1 The Well-Timed Strategy: MANAGING THE BUSINESS CYCLE Peter Navarro S ome companies appear to exhibit considerable skill in managing the business cycle. For example‚ during the 2001 recession‚ Lowe’s employed an aggressive countercyclical capital expansion strategy to significantly outperform a cost-cutting and retrenching Home Depot. Dell countercyclically increased its advertising budget and gained market share from key rivals such
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three mobile phone manufacturers‚ Microsoft Nokia‚ Samsung and Apple. Your analysis can be applied to one‚ two or a combination of all three organisations. You are required to select and evaluate any three from the following: Yip’s Drivers of Internationalisation‚ Johnson’s Culture Web‚ Porter’s Diamond‚ Bowman’s Strategy Clock‚ Porter’s Generic Strategies and McKinsey’s 7-S Framework. Understanding and using theories that analyse the internal and external environment can prove pivotal for managers
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