This case study is about CEMEX‚ a Mexican firm that emerged from being a family owned business to a multinational giant‚ becoming world’s third largest cement company. The case focuses on the strategy adapted by CEMEX‚ its globalization and how it was attained. The case also discusses about the cement industry in general and international competition within the industry. ISSUES ADDRESSED Issues discussed in the below analysis are the following: Motivation that drove CEMEX abroad. Means by which
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CEMEX In little more than a decade‚ Mexico’s largest cement manufacturer‚ Cemex‚ has transformed itself from a primarily Mexican operation into the third largest cement company in the world behind Holcim of Switzerland and Lafarge Group of France with 2004 sales of $7.1 billion and more than $2billion in cash flow. Cemex has long been a power house in Mexico and currently controls more than 60% of the market for cement in that country. Cemex’s domestic success has been based in large part on an obsession
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CEMEX: TRANSFORMING A BASIC INDUSTRY COMPANY Case Study Questions 1. How is CEMEX Mexico providing added value to its customers? R: As cement is a commodity market‚ CEMEX realized that they should provide added value by developing customer services and offering solutions for the needs/wants of their customers. See Appendix 1: CEMEX - Customer Services 2. How has CEMEX developed and leveraged its strengths to enhance its market position and profitability? R: The Company was extremely
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. Cemex has a stronger preference for acquisition over greenfield ventures as an entry mode. Why? Cemex believed that it could create significant value by acquiring inefficient cement companies in other markets and transferring it skills in customer service marketing information and technology and production management to those units . Also they want to be a unique company in worlwide. Therefore they need to purchase all the competitor companies and converted their sysytem to them. d.Why do
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CASE STUDY: CEMEX CONSTRUCTING A BRIGHTER FUTURE WANGYI FAN(IVAN) AIYANG LIU(WILLIAM) Charles(BJ) How did Cemex build its dominance in Mexico? 1. Merger small companies‚ increase their market share and competitiveness‚ make Cemex growing fast. 2. Cooperate with the government‚ had a privileged position. 3. Listed as a public company and prepared for merger more companies. How was Cemex able to expand so rapidly in global markets? 1. Concentrate on developing countries and got benefit from
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least $7.5M and reverse declining sales trend • Conducted two SWOT analyses to determine best strategy – Emphasize Natural and increase drugstore presence • Developed advertising budget and implementation plan Flare Fragrances Agenda • SWOT – Savvy launch • SWOT – Natural emphasis and drugstore expansion • Financials – advertising budget and pro forma income statement • Implementation • Conclusion Flare Fragrances SWOT Analysis: Savvy Internal factors Strengths • Name • Favorable
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11/1/2013 OREIGN Learning Objectives IRECT • Examine how FDI is implemented in different types • Identify the factors that influence FDI • Understand why and how host government encourage FDI inflow NVESTMENT 1 2 1 FDI occurs when a firm invests directly in facilities to produce and/or market a product in a foreign country 2 3 4 3 4 1 11/1/2013 5 2 11/1/2013 – Investment in the “same” industry – Nokia & Samsung build factories in Bac Ninh
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to be the competitive advantage if CEMEX. Continued innovation High level of commitment to customer service and satisfaction Proven post-merger integration expertise (PMI) Efficient production‚ distribution and delivery processes through information system Ability to identify opportunities in developing countries CEMEX is one of the world’s largest building materials suppliers and cement producers. Founded in Mexico in 1906. They supply cement to CEMEX has operations extending throughout
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S.W.O.T Analysis [edit] Strategic Use: Orienting SWOTs to An Objective Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective‚ it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning‚ including SWOT and SCAN analysis‚ has been the subject of much research
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In SWOT‚ strengths and weaknesses are internal factors. For example:A strength could be: your specialist marketing expertise. a new‚ innovative product or service location of your business quality processes and procedures any other aspect of your business that adds value to your product or service. A weakness could be: lack of marketing expertise undifferentiated products or services (i.e. in relation to your competitors) location of your business poor quality goods or services damaged
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