Content • Executive Summary …………………………………...pg 3 • Objective and Target Audience………………………...pg 4 • Creative Strategy……………………………………….pg 5 • TV Commercial Storyboard…………………………….pg 6- pg 8 • Media Plan……………………………………………...pg 9 – pg 11 • Costing…………………………………………….pg 12 – pg 18 • Conclusion………………………………………………pg 19 • References………………………………………………pg20 • Appendices……………………………………………...pg21 – pg25 Executive Summary For the advertising campaign is held up to promote the product
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1- What are the advantages and disadvantages of nuclear family? A main advantage of the nuclear family is that a couple has ultimate privacy. Nuclear families incur less stress and trouble when moving into a new home. There is a specific sense of freedom that gives a nuclear family the ability to live life as they wish. It is also easier to avoid stress. A disadvantage is that children are left to take care of themselves. Another disadvantage is that the feeling of safety and security is lacking
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A Business Plan Table of Contents I. Executive Summary………………………………………………………………………1 II. Company Description…………………………………………………………………….3 III. Description of the Venture………………………………………………………………..5 IV. Environmental and Industry Analysis a. Analysis of Political‚ Economic‚ Social‚ Technological‚ Environmental‚ and Legal Environment………………………………………………………………………6 b. Analysis of Competition…………………………………………………………10 c. Market Segmentation…………………………………………………………….10 d. Industry and Market Forecasts…………………………………………………
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NATIONAL CAPITAL REGION: METRO MANILA GEOGRAPHICAL LOCATION The National Capital Region or NCR is the center of Luzon and capital region of the Philippines. The Cordillera Mountains forms its boundary on the east‚ Laguna de Bay on the southeast‚ Central Luzon on the north and Southern Tagalog region on the south. It is composed of the cities of Manila‚ Kalookan‚ Las Pinas‚ Makati‚ Mandaluyong‚ Marikina‚ Paranaque‚ Muntinlupa‚ Pasay‚ Pasig and Quezon City. Pending ratification for city hood
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Welcome to Concorde Hotel Kuala Lumpur The Concorde Hotel Kuala Lumpur is an international 4-star business hotel in Kuala Lumpur. (Google Map) An hour’s drive from Kuala Lumpur International Airport (KLIA)‚ Concorde Hotel Kuala Lumpur is located in the golden triangle of Kuala Lumpur‚ amidst the bustling business district and major tourist attractions. It is a 10-minute drive from Putra World Trade Centre. Within walking distance is the Malaysia Tourism Center (MaTiC)‚ Suria KLCC Shopping Centre
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What are your views on the development of public transport infrastructure in enhancing the future economic growth and development of the 2 countries? This issue shall be discussed together in context of 2 case studies‚ China (Article A) and Malaysia (Article B). Economic growth and development of a country go hand in hand; development of a country is a process of change and the growth of the economy will inevitably bring about urban change in an environment which aims to improve the standard and
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be used at all highways‚ selected parking areas‚ shopping centres ‚ LRT’s ‚ KTM’s and Monorail’s in Malaysia. The card uses Contactless Smartcard Technology‚which is pre-loaded with electronic cash ‚ which can be reloaded at toll plazas‚ train stations ‚ automated teller machines(ATM’s)‚ cash deposit machines ‚ petrol kiosks and at authorised third party outlets‚ ranging from RM20 to RM500. Touch n Go acts as a catalyst‚ enhancing the speed of paying for lower denomination value but having higher
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CIMB From Wikipedia‚ the free encyclopedia (Redirected from CIMB Bank) Jump to: navigation‚ search CIMB Group (MYX: 1023) is Malaysia’s second largest financial services provider‚ and fifth largest in Southeast Asia by total assets. It is owned by Bumiputra-Commerce Holdings Berhad (BCHB)‚ which is listed on Bursa Malaysia with a market capitalization of RM26.6 billion. CIMB Group operates as a universal bank offering a full range of financial products and services‚ covering corporate
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How to boost tourism in Singapore? (Taking into consideration of hotel and food & beverage) table of contents 1. Introduction 2. Singapore Tourism Board (STB) 3. Overview of the trend of Singapore’s tourism 4. The impacts of tourism in Singapore perspective 5. Current situation of Singapore tourism 6. Strategic response for the situation 7. Conclusion 8. References | Introduction Tourism is known as a tertiary industry because it deals mainly with the provision of services
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1991 - 1999 : Raising the Profile of MAICSA e-mail print With these epochal and momentous events behind it‚ MAICSA entered the decade of the nineties stronger and surer of itself. A series of memorable events marked the chairmanship of Mardzuki Abdullah who served for two years from 1990 to 1991. The year 1991 witnessed the first convocation ceremony for ICSA graduates held on 27 July. It was officiated by Datuk Dr Fong Chan Onn‚ the Deputy Minister of Education. It was a historic and personally
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