and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including
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Answer all questions. Extract 1: Coffee prices on the rise Coffee prices hit a record 14-year high this month‚ and it’s only a matter of time before coffee lovers will have to pay more in stores and coffee shops. A series of bad news has affected the market for coffee – bad weather in South America is threatening crops; Brazil and Vietnam are talking about hoarding their stocks; and US stockpiles are reportedly at 10-year lows. Moreover‚ the current behavior of prices reflects uncertainties concerning
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for the products. * Make an eye-catching advertisement * Focus on the market growth and the development of export markets. Structure * Conway asked David Ford‚ export manager‚ to examine Murphy’s position in the UK and European markets. * He said he would phone Michael Foley‚ distributor of Murphy’s in the states‚ to report on Murphy’s progress there. * Dan Leahy sent Patrick the report on the market for Murphy’s in Ireland * Conway asked his secretary to retrieve the two
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Tetra Pak Case study The challenge of intimacy with a key customer Content Company Profile Performance Evaluation Marketing Challenges Solutions Assessment Implementation Proposition Content Company Profile Performance Evaluation Marketing Challenges Solutions Assessment Implementation Proposition Tetra Pak – Company profile Establishment: 1952. Founder: Dr. Ruben Rausing. Home country: Sweden. World’s largest producer of Swedish company
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2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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1 Academy 1-112010-01 20‚ November 2010 KETAN R GANDHI RCG Group: Wind farming dreams Freedom from dark nights to every home through powering green energy gives us feeling of pride and sense of making a sustainable world – Rameshchandra Gandhi‚ Chairman of RCG group of companies. Wind Farming Dreams Ever since RCG group’s inception in 1972 at Rajkot‚ it has always looked at things differently. RCG group started out in Rajkot in Gujarat state with a modest beginning as small scale
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KCCB Missing Masterpiece Case Study Summary This case is all about a well reputed commercial television station named KCCB‚ which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry‚ but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base
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2 New Product Development 2.1 Introduction New product development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature. We briefly review these models and propose a new model that is better suited to decision making regarding product performance and specification. In this chapter we start with a discussion of products and product life cycle in order to set the background for the later sections of the chapter. The outline of the
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“hard goods” brands such as Craftsman Tools‚ Kenmore appliances‚ Weatherbeater paints‚ Road-Handler tires‚ and DieHard batteries. However‚ Sear’s preoccupation with hard goods has also hurt the retailer. During 1980s Sear’s merchandise operations lost market share steadily. They hired Ms. Lee Hogan Cass to be its women’s fashion director‚ which was unusually because the position has been vacant for nine years. They decided to refill the position as part of its sweeping strategy designed to restore its
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Case studies for use in Groups (First in first served! Once a group has chosen a case study‚ it is no longer available for another group. Choose carefully‚ some are more difficult than others‚ offering the chance to shine! Remember: you need to carry out ethical due-diligence. Good recommendations foresee different possible outcomes and challenges.) 1. You are a management team at a bank that is feeling competitive pressures: the financial crisis has made international borrowings more expensive and
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