A STUDY ON THE INFLUENCE OF EXTERNAL FACTORS IN PURCHASING DECISION OF PROPERTY” PROJECT REPORT SUBMITTED TO THE UNIVERSITY OF MADRAS IN PARTIAL FULLFILLMENT OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION SUBMITTED BY JAYASHREE.M (Register no. MA81042) UNDER THE GUIDANCE OF Mrs.Pallavi ‚ MPM(PhD) [pic] MEENKASHI SUNDARARAJAN SCHOOL OF MANAGEMENT [Formerly known as Indian Institute of Engineering Technology] KODAMBAKKAM CHENNAI-24 JULY 2009 ACKNOWLEDGEMENT
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"_Toc373252267" 3.4 Purchase decision PAGEREF _Toc373252267 \h 9 HYPERLINK \l "_Toc373252268" 3.5 Post purchase behaviour PAGEREF _Toc373252268 \h 9 HYPERLINK \l "_Toc373252269" Chapter 4 - Decision Making Model when Purchasing a Television PAGEREF _Toc373252269 \h 10 HYPERLINK \l "_Toc373252270" Chapter 5 - Recommendations PAGEREF _Toc373252270 \h 11 HYPERLINK \l "_Toc373252271" Chapter 6 - Conclusion PAGEREF _Toc373252271 \h 15 HYPERLINK \l
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emergent media with a greater developing potential than radio‚ TV and cable TV. Through the Internet‚ businesses provide commodity and service information to attract the consumer’s attention‚ cause their interest‚ arouse their purchasing desire and bring about purchasing action‚ which is called the AIDA mode. It is expected to make consumers purchase or get the commodity or service to meet their needs over the shortest possible time and at the lowest cost‚ and maximize benefits for businesses. Different
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Alvarez‚ B. A & Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey
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Table of Contents 1. Introduction!....................................................................................................................................!2! 2. Literature review and conceptual framework!..........................................................................!3! . 2.1 Thøgersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!.............................................................................................
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0 The Influence Factors of Green Purchasing Behavior: A Study of University Students in Jakarta Ronnie Irawan and Dahlia Darmayanti‚MIM Abstract Period of study – the study was conducted from September 2011 to January 2012 Purpose – the purpose of this paper are to identify the influence factors of green purchasing behavior of university students in Jakarta and to find out whether there is any gender differences Methodology – using convenience sampling‚ there was 200 university students in
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FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN DHAKA CITY Thesis Proposal On FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN DHAKA CITY. Table of Content Content | Page | 1.0 Introduction | 4 | 1.1 Background of the study | 4 | 1.2 Rational of the study | 5 | 1.3 Scope and objectives | 5 | 1.4 Research questions | 6 | 1.5 Hypotheses | 7 | 2.0 Methodology | 9 | 2.1 Research
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5 45 Figure 1 30 Appendix one 68 Appendix Two: 73 Abstract The thesis aims to demonstrate the impact of TV advertising on customer behavior of products‚ and to investigate to what extent TV commercials influence Chinese buyers’ toner products purchasing decisions and to what extent do the elements of TV
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Emotional States Associated with High-Risk and Low-Risk Purchasing Behavior Abstract This paper explores the various psychological aspects of consumption and the emotional states that spur high-risk and low-risk consumption behaviors. The research presented is drawn from a compilation of scholarly articles from journals including the Journal of Marketing Research and the Journal of Consumer Research. This paper cites studies that explore emotion and behavior in a wide array of consumption
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Purchasing Intentions among Undergraduate Students towards Men’s Skin Care Products 1. Introduction Traditionally‚ the cosmetic industry has focused on an association with women consumers more than men consumers. The composition of cosmetic market is consisted of four competitive segments: hair care‚ perfume‚ make-up‚ and skin care. Most of the products that were emerged in the market are cosmetics and personal care product for women. (Pitman‚ 2005) According to U.S. Commercial Service (2007)
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