International Management 2013 – 2015 Marketing Planning Prof. J. N. Godinho Group Project: The Final Report SONY BRAVIA Group 1: 13PGPIM – 01 Aasima Azra Akbar Mirza 13PGPIM – 08 Bhawna Mehta 13PGPIM – 09 Devesh Saini 13PGPIM – 18 Sanket Mantri 13PGPIM – 25 Shashank Gupta 13PGPIM – 40 Alberto Pozzi MANAGEMENT DEVELOPMENT INSTITUTE GURGAON 122001 Sony BRAVIA Table of Contents: Executive Summary 2 Main Report 3 Introduction 4 Environmental Analysis
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Brand Rejuvenation - A case study of Sony After a long time‚ a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market. Even though PlayStation 3 seems to have brought back some energy and zest for the
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On October 19‚ 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot‚ a new digital camera. In the advertisement you see Michelle Wie‚ an up and coming Asian female golfer‚ sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. Behind her is a sunray made of golf clubs‚ and there are hues of oranges and golds and reds that make up the color palate for this advertisement. Below her is
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simple reason why it has happened. This paper will discuss one of the highly publicized security breaches to happen in years‚ the Sony PlayStation Network & Qriocity music and video service that occurred early this year. There will be a discussion on the actual breach that occurred‚ what caused the breach and how this could have been prevented‚ and finally‚ how Sony plans to recover from this monumental loss of confidential data it caused its customers. On April 27‚ 2011 more than 70 million customers
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CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony‚ Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
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Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG‚ Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company‚ the second-largest South Korean chaebol following Samsung headquartered in Yeouido‚ Seoul‚ South Korea. The company operates its business through four divisions: Mobile Communications‚ Home Entertainment‚ Home Appliances‚ and Air Conditioning & Energy
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Sony Corporation Strategic Analysis Executive Summary Sony Corporation is a Japanese multinational conglomerate consisting of a number of business units (consumer electronics‚ gaming‚ movie production‚ music and financial services) making it one of the most comprehensive entertainment companies in the world. However‚ the start of the 21st Century has been a difficult period for Sony resulting in a decline in operating profits and share prices. A SWOT and PEST analysis indicates that economic
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New Dealers each wanted large government intervention in American economics‚ they each had different policies depending on the time period and the events that were taking place. In general‚ the Federalists were those who supported a stronger centralized government. The Federalist movement was motivated by the idea that the national government under the Articles of Confederation was too weak and that a new‚ stronger form of government must replace it. The founder of this party was Alexander Hamilton
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Sony is a big corporation in electronic industry ranked 105th on the 2014 list of Fortune Global 500. But Sony is not the only corporation in electronic industry there are some big company and corporation in electronic industry and also big competitors of Sony such as Koninklijke Philips‚ Panasonic Corporation‚ and Sony electric. Furthermore‚ Apple is also a big competitor for Sony in making smartphone nowadays. Five Forces. Barrier to Entry: high Buyer Power: high Substitutes: high Supplier Power:
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Contents About Sony Ericsson About the report Financial results 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 Corporate A word from our President and Chief Executive Officer Governance People Vision in sustainability GreenHeart™ Contents The Life cycle approach Life cycle analysis Carbon footprint Recycling Substance control Supply chain Factory Health Community engagement 2011 Sustainability Report | Contents About Sony Ericsson Sony Ericsson is a 50:50 joint venture between Sony Corporation
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