Communication: the exchange of information or ideas between two or more parties Communication cycle: 1. Sender: Must know exactly the message that is to be sent‚ if this stage is unclear‚ the rest of the stages can only get worse. 2. Message: This must be in the correct form and language for the recipient. The message must be designed with the receiver in mind. 3. Recipient: The person or place where the message is targeted. 4. Reaction: The recipient has to respond to the message
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earlier‚ they can prepare solutions faster and by having more tools to learn about and talk to customers‚ it can make their marketing more effective. 2. Can you build a top-down Dell corporate brand with decentralized social media structure? The social media structure Dell has now is centralized form. The Social Media and Community (SMaC) team come together to oversee social media activities of the company. It created a hub-and-spoken system in which all Dell departments communicated with the SMaC
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centralization transformed Europe from a backwater collection of feudal states to a patchwork of formidably powerful nation-states in this era with the creation of centralized‚ absolutist governments as well as decentralized republics. Absolutist‚ hereditary monarchical rulers of France and Spain‚ and to a certain extent Russia‚ centralized their militaries‚ legal codes‚ tax-collecting agencies‚ and their bureaucracies. They were able to launch into major explorations (once the religious wars were
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Analyze SAP strategic entry into China and the challenges in establishing a research center with this competitive market Company overview SAP entry into Software market Establishing SAP Labs in China Recommendations Content Competitors SAP overview Benchmarks Products and Services China’s software industry Porter‘s "diamond model“ explains how firms can gain competitive advantage on international markets and thus become exporters of their goods and services Demand Conditions Government policies
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interdependence. The identified types are: Multidomestic‚ Global and Transnational (Harzing‚ 2000). Multidomestic typology combines high national responsiveness and domestic competition‚ implying that the company responds to national differences and has a decentralized structure‚ although scores low on global competition and economies of scale. In contrast‚ Global typology characterizes high global competition‚ economies of scale‚ and low national responsiveness‚ as companies tend to build cost advantages through
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Dysfunctional to Cross-Functional. (Pages 212-213). Questions: 1. During Teerlink’s tenure as Harley’s Chief Financial Officer‚ was the organization structure flat or tall? Centralized or decentralized? Explain your answers. During Teerlink’s tenure the organizational structure at Harley’s was flat and decentralized. This was because he introduced a structure that had Cross-functionality‚ lifelong learning‚ and shared leadership fuel the so-called "circle organization" Harley-Davidson Inc.
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worked with Penske on several Six Sigma initiatives. As its lead logistics provider (LLP)‚ Penske’s quality team of associates are trained in Six Sigma practices and work closely with Ford to streamline operations and create and maintain a more centralized logistics network. Together‚ they uncovered several areas for real cost savings as a result of reducing inbound carrier discrepancies‚ eliminating unnecessary premium costs and reducing shipment overages. Plus‚ Penske implemented accountability
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What do you see as the main organizational problems that are likely to be associated with implementation of a transnational strategy? The transnational strategy is an international marketing method that "seeks to combine the benefits of global-scale efficiencies with the benefits of local responsiveness" rather than settling for the limitations of either strategy. The transnational strategy also strives for local responsiveness and external flexibility within the foreign subsidiaries at the cost
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Combinations of decentralized and centralized decision making within an organization related to its primary line of operations functions can be utilized. Important decisions should be reserved to department heads and the expertise of front line staff. Policy and operational decisions
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CH1 1. Business Ethics’ definition Comprises principles‚ values‚ and standards that guide behavior in the world of business Principles: specific boundaries for behavior that are universal and absolute E.g. freedom of speech‚ and civil liberties (rights) 公民权利 Values: Used to develop socially enforced norms强制规范 E.g. Integrity廉正，正直‚ accountability责任‚ trust 2. The 21st Century’s New Focus: Sarbanes-Oxley Act (2002) 沙賓法案 (SOX Act) Continued issues with corporate non-compliance (a series of
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