Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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Case Study: Industry Sector: Configuration Review – Firewalls & Routers Media and Telecommunications Firewalls aim to provide organisations with reliable security at the network perimeter; however each firewall must be properly configured in order to allow and disallow network traffic accordingly‚ in a manner sensitive to business needs. Poorly configured firewalls can be overwhelmingly damaging to the security of an organisation – lax ingress rules may provide multiple vectors to attackers
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GOD BLESS & GOOD LUCK. CASE PROBLEM. ( PAL) Stipulation Against Marriage Claudine de Castro Zialcita‚ complainant vs PAL‚ RESPONDENT Facts: Complainant‚ an International flight stewardess of respondent company was dismissed from her job by reason of her contracting marriage. In dismissing her‚ respondent invoked its policy which provides: “D FLIGHT ATTENDANTS. Flight attendant applicants must be single and will be automatically separated from employment in the event they subsequently
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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Learner’s name: Assessment title: Media Portrayer Unit No. 24 Unit title: Current and Media Affairs in Public Services Issue Date: Hand in date: Assessor’s name: Andrew Herbert Outcomes covered in this assignment: 1 2 3 4 Learning outcome: Understand how the public services are portrayed in the media Assessment criteria ACHIEVABLE in this assignment (tick where appropriate) Pass criteria Merit criteria Distinction criteria 1 2 3 4 5 6
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System] Case 3-1 Wachovia Bank V. Schmidt‚ 126 S. CT. 941 (2006) Pages 46-47 of Dynamic Business Law Case Brief: Facts: Schmidt‚ a South Carolina citizen‚ sued Wachovia Bank in a South Carolina state court for fraudulently inducing him to participate in an illegal tax shelter. Wachovia is a national bank with its main office in North Carolina and branch offices in several other states‚ including South Carolina. Under federal diversity jurisdiction‚ federal courts can hear cases in which
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Facts of the case: Smiley‚ a buyer from Carrefour Fashions‚ entered the store of a rival firm‚ Boulevard Boutique. The reason for his visit was to find out about the latest lines that Boulevard was carrying. Once Smiley entered the store he was recognized by Maldini‚ the store manager of Boulevard‚ who immediately called the store detective and told him to keep an eye on Smiley. Maldini then called the police‚ notifying them that he had a shoplifter in the store. Smiley never tried to leave‚ believing
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Case 4: Takamatsu Case Analysis (25 points) Executive Summary Takamatsu Sports Enterprise is a sporting company that has recently experienced a considerably large loss in net profit. Mr. Takamatsu has begun to look into the problem of the company and believes that Ms. Ota is the problem in the loss of sales. Although Mr. Takamatsu thinks that Ms. Ota is the problem‚ it really is Mr. Fujita. He has inefficient training and sales. If Mr. Takamatsu gets Mr. Fujita the appropriate training‚ he can
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Media Health Literacy (MHL): development and measurement of the concept among adolescents Diane Levin-Zamir 1 ‚2 ‚ *‚ Dafna Lemish3 and Rosa Gofin 4 ‚5 Author Affiliations * ↵ Correspondence to: D. Levin-Zamir. E-mail: diamos@zahav.net.il Received March 13‚ 2010. Accepted February 3‚ 2011. Abstract Increasing media use among adolescents and its significant influence on health behavior warrants in-depth understanding of their response to media content. This study developed the concept and tested a
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a fallacy and requires some consideration (if this were the case then the main consumers of pornography would be women!). Analytical tools: semiology Most academic disciplines seem to have an ‘ology’ somewhere in their scope. It indicates that they are a serious‚ systematic and logical endeavour. The Greek logos – from whence we get the suffix-ology – indicates a rational principle and order to explaining phenomena. The ‘ology’ of media studies (although not ours alone) is called semiology. The prefix
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