Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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Media Responsibilities Responsibilities of the Media David Rodriguez Introduction to Ethics & Social Responsibility SOC120 Benjamin Wright July 29‚ 2013 Responsibilities of the Media One of the unique things that set our country apart from others is our constitution; it allows us to enjoy the freedom that many others are not allowed to experience in the countries they live in. The constitution allows us the right to freedom of speech. However‚ as citizens we have responsibilities
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The media can often have a large impact on public opinion. The general community can be swayed based purely upon how the news carries a story. This places a massive responsibility on the media. They must decide what is appropriate and how to address certain topics. In the cartoon the author was describing the impact the media can have on presidential races. People‚ in general‚ like to know the gossip about candidates. They like hearing the dirt‚ it brings the nominees down to the level of
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The Media and Its Responsibilities Lucinda Ramon SOC120: Introduction to Ethics and Social Responsibility Raymond Hudson June 24‚ 2013 The Media and Its Responsibilities Malcolm X captured it best when he stated‚ “The media’s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent‚ and that’s power. Because they control the minds of the masses.” Media is defined as the use of any form of communication to reach and influence people
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Personal Response "The Things They Carried‚" by Tim O’Brien. At first it seemed to be just another war story. As I started reading I thought I was not going to have any interest at all in the story; however after I got into the story I found myself more interested than I thought I was going to be. This story is an excellent representation of war itself. It is very realistic and easy to relate to even without any personal experience with war. The title itself paves the way for
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The media world has entirely fascinated me since I was a little girl. My interest in media developed as I was growing up; I found that I always had plenty of special ideas in different media such as advertising video and poster. At school‚ I was such an organiser that I planned and organised plenty of shows in our school parties because I had lots of unusual ideas accepted by my classmates. Moreover‚ I was a member of the entertainment division of my student union. I co-ordinated many evening
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Moffitt 4/16/2013 The Things They Carried by Tim O’Brien continuously uses repetition of talking about the items the soldiers carry mentally and physically to show the burdens of war. Each item O’Brien talks about tells a little about each character and what fears they try to escape from. An example would be “Dave Jensen carried three pairs of socks and a can of Dr.Scholl’s foot powder as a precaution for trench foot.” (O’Brien pg.1) Jensen carried these things so you could be very clean and
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In the wake of 9/11‚ a multitude of Americans have been overtaken by hysteria and fear. These emotional responses have been generated and intensified by the virtually unanimous Islamophobic propaganda that has been perpetuated by the main stream media. As a result of the media’s anti-Islam campaign‚ Americans have been persuaded to distrust Muslims‚ instinctively categorize Muslims as terrorist or potential terrorist‚ as well as sacrifice essential civil liberties. Scapegoating theorist may argue
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Title: Right to Know & Right to Privacy 1. Constitutional and Civil Rights A constitutional right is a right granted by a country’s constitution‚ and cannot be legally denied by the government. Civil rights are the protections and privileges of personal liberty given to all citizens by law. Examples of civil rights and liberties include the right to get redress if injured by another‚ the right to privacy‚ the right of peaceful protest‚ the right to a fair investigation and trial if suspected of
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The Things They Carried: Burden and Redemption In the fictional novel The Things They Carried by Tim O’Brien‚ scenes regarding the death of a comrade or an enemy soldier seem to convey and accentuate two unifying themes: redemption and encumbrance. While some characters‚ such as “the young soldier” who is evidently O’Brien‚ endeavor to find some sort of closure and salvation‚ others‚ including Lieutenant Jimmy Cross‚ blame themselves for the demise of their comrade-at-arms and cannot relieve themselves
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