TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2 SECONDARY TARGET AUDIENCE 6 5 STRENGTHS IN MARKET SEGMENTATION 7 5.1 SMALL SCALE BUSINESSES 7 5.2 MEDIUM SCALE BUSINESSES 7 5.3 LARGE SCALE BUSINESSES 8 6 BRAND POSITIONING VERSUS ITS COMPETITORS
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In the short essay‚ “Don’t Blame the Eater‚” David Zinczenko argues that fast food companies should hold responsibility for the growing problem of child obesity and diabetes. In contrast‚ Radley Balko‚ in his article “What You Eat is Your Business‚” argues that we as should be responsible for what we put into our bodies. Both authors are discussing their views on the issue of obesity in America. With regards to the theme of corpulence‚ the greater part of us will promptly concur that something must
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Ethical Decision Making in the Workplace Sara had to make a harsh but responsible decision in this episode to terminate shift supervisor Ronnie’s employment. I don’t feel that this was a decision that Sara wanted to make but it was the right decision for the future success of the business. Sara’s decision was primarily based on Ronnie’s terrible attitude towards the customer’s but he also didn’t have the best work ethic or customer service skills. Ronnie displayed many negative traits for someone
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A Business Ethical Duty: Social Responsibility Joe McClendon Western Governors University A community business has a social responsibility to its local community‚ its employees have an ethical duty their employer‚ and management has business responsibility to act in the best interest of stakeholders. Company Q is a small local grocery store chain located in a major metropolitan area. The company is struggling internally with ethical integrity and social responsibility. Company Q’s ethical
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the world’s population. With such a large number of people affected‚ the issue has quickly caught the attention of magazines‚ new stations‚ and social media. Two authors have acknowledged the problem and suggested solutions in their contrasting essays‚ “Don’t Blame the Eater” and “What You Eat Is Your Business”. In “What You Eat Is Your Business”‚ Radley Balko states his position that what you put into your body is your concern and therefore should be less of a public concern. He believes that “We’ll
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INTERVIEW 1/- During operating process of NIPPOVINA company for years‚ have you ever faced with the business ethical dilemma? Yes‚ a lot. Because launching business means making profit as much as possible while still manage to responsible for those strict environmental and human standards. Therefore‚ many conflicts occur day by day‚ making me so frustrated. 2/-In your opinion‚ how to resolve these issues in a best way? I think there aren’t any best ways to resolve the problem‚ there is only a
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14-10-2014 How to increase publicity of a business? What is publicity? Publicity is a non-personal stimulation of demand for a product‚ service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon television‚ radio‚ Internet or stage that is not paid for by the sponsor. Publicity
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which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture. Many companies look at returns in a negative way but Zappos look at it as an opportunity. Companies need to look at returns as a positive experience. The company says a customer have up to three hundred sixty days (360) for a full refund. Most companies do not offer any time of refund that far out. Majority companies offer up to thirty days
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Effectiveness x Efficiency = Results. The above formula which is usually used for high performance always baffled me. I often get confused with both the terms as to what these words mean & hence extremely curious enough to know as to what these words actually mean in management parlance. After going through some of the texts‚ books I could really gather what these words stands for and what is the exact meaning of this particular word in the context of the management. If both these words are understood
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A company has the ability to enter into a contract‚ can sue and be sued in its own name‚ has the right to own land or property‚ and also enjoy perpetual succession. As a company‚ they have the ability to enter into a contract which meant they can make contract with its own shareholders within the company. Any contract made between company and its members are not illegal due to the principle of separate legal entity. As what we have seen in the case of Saloman v Saloman‚the company can borrow money
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