A total of 120 codes were extracted from the interviews after eliminating the repetitive and integrating the similar codes; the constant comparison and analysis of the codes ultimately led to ten subthemes and three main themes (Table 2). The extracted themes express the nurses’ perceived concepts and meanings with regard to the means of improving organizational climate through ethical nurse leadership. Before explanation of themes it should be noted that according to participants statements “ethics”
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Relationship betwwen chairman and CEO The relationship between an association’s CEO and board chair is a delicate one that can make or break the organization. The tension between the executive and non-executive has been there for quite some time which is a clear indication that nobody seem to care about the sour relationship and that’s the problem of poor management and this shows that there is lack of communication. Trust‚ Communication and Compromise are three fundamentals of any relationship
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based
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father was in the military. He decided that the army should be well organized and well run‚ so he went to business school when he was still in the army and then came back and reorganized the army. He then left and became a CEO. He was actually considered the first professional CEO in Israel. I went into the army like everybody does. I ended up working for the number two person in the military after the chief of staff. It was a pretty exciting place to be because all of the information—everything actually—was
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Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer based in Shantou‚ Guangdong Province‚ People’s Republic of China. They were established in 1995 and produce a range of toys and gifts‚ undertaking the entire production process from design
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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Profile of Top 5 CEO in the Philippines 1.- Data show that 49-year-old Federico Lopez earns the most both in terms of monthly salary and total compensation in 2011. In the 30-company PSEi list‚ Lopez is head of two firms: First Gen Corporation (FGEN) and Energy Development Corporation (EDC). As Chairman and CEO of FGEN‚ his basic monthly salary is around P1.79 million. Yup‚ that’s P1.79 million basic salary per month. He receives another P1.19 million per month as bonus and additional compensation
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merged multiple subtypes of autism spectrum disorder (e.g. Asperger’s‚ high-functioning autism‚ early infantile autism) into a single diagnosis or entity. The most useful way of characterizing individuals with autism is that the focus needs to be on the deficits in the two following domains: (1) social communication and interaction and (2) restricted‚ repetitive behaviors or interests (American Psychiatric Association‚ 2013). In order to meet criteria for autism spectrum disorder (ASD)‚ an individual
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ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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