19055 Samir Prakash 19058 PRODUCT MANAGEMENT PRODUCT MANAGEMENT CATEGORY: BREAKFAST CEREALS CATEGORY: BREAKFAST CEREALS Category Analysis Aggregate Market Factors | Analysis | Assessment Market Attractiveness | Category Size | * Rs 7514 million in 2012 * Breakfast cereal category contains four primary brands – Hot Cereals‚ RTE Cereals‚ Children’s Breakfast Cereals and Family Breakfast Cereal | ++ | Category Growth | * Average annual growth rate of 28% between 2006 and 2011
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. The UK breakfast cereal market is vast accounting for 1.45 billion in 2006. It is divided into hot and cold cereal and the current value growth is 3%. The biggest performer is hot cereal with a 123% value growth between 2002 and 2007. Kellogg’s is the market leader but although it has a lot of power it still has to compete fiercely against many rivals which are looking for a bigger share of the market. The suppliers to Kellogg’s are relatively small independent farms which have very limited
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view 2- Kellogg’s Expansion 3- Market Research Benefits 4- Types of research 5- New Product Development 6- Gathering Information 7- Conclusion 8- Recommendation 1- Kellogg Company Over view • The world’s leading producer of breakfast cereals – Manufactures in 18 countries – Products sold in more than 180 countries – Supportive of health and nutrition for over 100 years • A market-orientated business – Focuses on consumer needs – Aims for sustainable growth by expanding its product
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The management process is responsible for identifying‚ anticipating and satisfying customer requirements profitably. ELEMENTS OF PRODUCT Kellogg’s provide a such variety of food‚ their food is reliable. They are take care of providing a safe and healthy work environment. Their food is good for health as well‚ which is the main point what makes product valuable to us. Core of product is benefit. Whatever is makes you satisfied is core benefits. Cornflakes is the actual product of kellogg’s
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www.thetimes100.co.uk Using aims and objectives to create a business strategy Introduction When preparing a strategy for success‚ a business needs to be clear about what it wants to achieve. It needs to know how it is going to turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the
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been around for years and is a well known cereal / brand still with a significant share in the breakfast cereal market of 3%. COMMENTARY: The brand cheerios has been around since 1945 and comes from the strong brand Nestle which is a Swiss multinational nutritional company formed in 1905. A Mintel report by Clifford (2012) clearly shows that cheerios has a 3% market share of breakfast cereals. Whilst this does not seem particularly high‚ the branded cereal which holds the largest share is only at
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Crocker gluten-free dessert mixes. C. Cereal market in the United State is $9 billion‚ which is a decreasing portion—31.4 percent worldwide market is seeing robust growth in BRIC countries of Brazil‚ Russia‚ India‚ and China. 6.25 A. Coupons for selected
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John Harvey Kellogg‚ started the Sanitas Food Company. They produced whole grain cereals and marketed their corn flakes as a healthy breakfast food. Eventually‚ the brothers had an argument over the addition of sugar in their product. The two split‚ and Will founded his own company called the Battle Creek Corn Flake Company‚ which eventually became the Kellogg Company. Today‚ Kellogg’s is not only the largest cereal producer‚ but also the industry’s second-largest snack food company. The Kellogg
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Whole Grains What are whole grains? Whole grains are foods naturally coming from the entire grain seed. All grains start as whole grains‚ whether it stays that way depends on us. When they are growing in the fields the whole grain is the whole seed of the plant called the kernel. Whole grains are made up of three important parts; the bran‚ the germ and the endosperm. Before a food qualifies as whole grain it must have 100% of the kernel‚ which means all of the bran‚ germ‚ and endosperm must be
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Chapter 4 Descriptive Statistics Upload the completed assignment using the file extension format Lastname_Firstname_Week3.doc. Assignment (32 points due by 11 pm October 14th) 1) The file ‘FastFood’ contains the amount that a sample of nine customers spent for lunch (in $) at a fast food restaurant. a) Compute the mean and the median. b) Compute the variance‚ standard deviation‚ range‚ and co-efficient of variation. c) Are the data skewed? If so‚ how? 2) The file ‘ChocolateChip’
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