Kellogg’s is the world’s leading producer of cereal products and convenience foods with annual sales of more than £4.5 million. Its products are manufactured in 19 countries worldwide and sold in more than 180 countries. Special K is one of the well-established brands among Kellogg’s brand category and was viewed as a stand-alone product. But‚ Kellogg’s had not created any variants or brand extensions to develop the core product. Kellogg’s recognised that it’s time to stretch the brand to not
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Market Achievements In India the symbol of nourishment and health is roti – described by Gabriel Garcia Marquez as an edible spoon. Whole wheat flour is an integral part of India’s food culture. Not surprisingly‚ India produces 75 million tonnes of wheat – some 12% of the world’s output. Given the vast rural face and unyielding tradition‚ much of the flour used in Indian homes is freshly ground in a local mill or chakki. Housewives believe that atta ground in front of them is unadulterated
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Pillsbury cookie challenge — Presentation Transcript 1. • By the end of this presentation you will be convinced that Pillsbury can increase its household penetration by re-engaging with existing users‚ by adapting to new consumer demands‚ and by altering the perception of the product in the minds of consumers. 2. • Background• Challenges in the Canadian Market• The Pillsbury Sub-Culture• Study Results• Strengths and Opportunities• New Market Segmentation• Recommendations• Implementation Timeline•
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Introduction Performance of a database can be greatly impacted by the manner in which data is loaded. This fact is true regardless of when the data is loaded; whether loaded before the application(s) begin accessing the data‚ or concurrently while the application(s) are accessing the data. This paper will present various strategies for locating data as it is loaded into the database and detail the performance implications of those strategies. Data Clustering‚ Working Sets‚ and Performance
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observations‚ I chose two aisles: the first one is the Cereal Aisle and Bread Aisle in order to see how consumer behavior varies for different products. In addition‚ realizing that consumers may behave differently depending on time of the day it is‚ I visited the store twice‚ once on a Thursday evening at 7 pm and the other on a Sunday at 2 pm. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. I observed 5 consumers
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Appendix 1. Aisle of Breakfast cereals at Woolworth Ashfield p.9 Appendix 2. Print ad of Special K‚ 1964 p.10 Appendix 3. Questionnaire p.11 Results of the survey p.12 Sources p.14 Executive summary Special K is a successful brand‚ with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold‚ focusing on key elements such as beauty‚ shape‚ and weight loss. People are ready to pay more for Special K cereals‚ positioned
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Sample Essay for the CATW – approximately 550 words In “No Food Stamps for Soda‚” writer Thomas Farley points out that many people in the United States rely on the food stamp program‚ which started in 1964 to help poor people buy food for their families. However‚ because of the current economic crisis‚ 35% more people are now using food stamps. As Farley explains‚ people cannot use food stamps to buy cigarettes and alcohol‚ but they can use them to buy soda and other sugary drinks. The writer
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For this assignment I observed two families‚ one was an upper middle classed family that I encountered in Target. I also observed a seemingly lower middle classed family I encountered them in a local grocery store. Both these families were white they also had many similarities as well as differences the differences they had were like night and day. Going into this assignment I thought that all middle classed families were like the ones that are portrayed on television the snobby‚ privileged‚ and
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Today you can walk into your local grocery store and fill your shopping cart with a variety of fresh produce. Then‚ with no more effort than it takes to push your cart‚ you can head to the cereal aisle to pick out your favorite boxes of breakfast cereal before ending your shopping trip in the bread aisle‚ where you grab a couple of loaves of bread for your lunchtime sandwiches. What you probably don’t realize is that these conveniences that you experience today‚ could not be a reality if it were
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in a lab experiment‚ and the aisles are like a maze designed by psychologists. Most of the customers follow a dependable route‚ walking up and down the aisles‚ checking through my counter‚ and then escaping through the exit door. But not everybody is so dependable. Working at Hannaford Supermarket has given me a chance to observed three types of shoppers. The first type of unusual shopper is one I called the amnesiac. He always seems to be going down the aisles against the normal flow of traffic
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