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    Behavioral Economics Deck

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    or brand of product‚ we’ll continue to buy it even if there might be a better choice. The “known” is familiar and comfortable. FACED WITH ‘OVERCHOICE’‚ THE RESULT IS NO CHOICE Increased choice makes us less able to choose. This is true in the cereal aisle‚ but it’s also true when shopping for cars‚ phone plans or for a mortgage. It’s easier to evaluate three products than it is to evaluate thirty. THE NEGATIVE INERTIA OF BURIED TIME‚ EFFORT AND COST This is a strong mental barrier that causes

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    Toy Store Exercise 2

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    difference in the separation of genders between aisles in their respective stores. In Wal-Mart there were two aisles of boys and two aisles of girl’s toys with one mixed in the middle of both.  They were separated based on the beginning color of the end of the row‚ either blue or pink and purple. It is also noticeable that the toys of the respective sexes that are assigned by the gender roles are set at the end of each aisle signifying what can be found in the aisle itself. For example some of the toys I

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    Merchandise Tecniques

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    P-O-P: jewelry cases‚ lenses‚ edge-lit accents and faux glass shelves. Action aisle A store aisle in which promotional items are displayed. Also referred to as a "power aisle." Action Alley A store’s main thoroughfare‚ often the first sales area that customers see upon entering‚ and considered to be prime real estate for promotional merchandising. Originally used to denote Wal-Mart’s power aisles‚ the term is now often used generally. The alleys‚ in general‚ can be found up

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    of gender preconceptions at first glance. The animated short begins with a wide shot‚ in which we are only shown two aisles‚ one blue and the other pink. In the pink aisle there are Barbie-like dolls who are made to play into the roles of stereotypical females. Nicole‚ a mirrored image of the classic Barbie doll‚ is the protagonist who defies gender roles by entering the boy’s aisle and driving a car. Nicole’s adventures are short lived because the lights in the store are turned on‚ which makes her

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    Toy Store Observation

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    For toddlers they had one aisle‚ one side for girls and one side for boys. On the girl side‚ they had many toys that had to do with animals‚ baby dolls‚ and stuffed animals. Most items were pastel colors many pinks‚ purple‚ light blue‚ light green. On the boy side the primary colors stood out. Most items were cars‚ trains‚ trucks‚ mostly vehicles. • For older children‚ aisles were dedicated to just boys and other to just girls. The most dominant color in the girl aisles was pink followed by purple

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    Target had to offer were far more extensive than those at Big Lots. We started from the first aisle of the boy section and went through it to see what they had to offer. At first‚ we were able to spot easily how gendered the toys were. Boys toys were mostly boy‚ red or even black colored. When we got to the Lego aisle‚ the boy’s section had mostly action figures and superheroes. It took us about 8 aisles to go through until we had reached the girls section. We knew we were entering the girl’s section

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    case stusy

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    (referred to as straight-aisle cranes). The limitation of a straight aisle crane is that one crane is required to service each storage aisle in a warehouse. As cranes are a major part of the cost of this type of warehouse solution‚ by reducing the numbers of cranes there are significant savings. As such‚ it was theoretically possible for a single aisle-changing crane to service a complete multi-aisled warehouse‚ rather than relying on separate cranes to service separate aisles. DB ASRS Background

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    Hawain Punch

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    Case Study: Hawaiian Punch How would you characterize the U.S fruit juice and juice drink category? The U.S. fruit juice and juice drink constitutes of 4.7 of the total 185.5 gallon of beverage consumed annually. These corporates four distinct varieties of fruit juice and juice drinks; 100% juices which may be either be 100% made from fruits or 100% made from concentrates. 100% juices form the largest share market with its share capital comprising of 54.9% of the total fruit drink and juice

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    are most important to me based on the test: consuming more grains‚ varying my vegetable intake‚ taking vitamin D‚ and getting my cholesterol tested. A grain product is defined as “any food made from wheat‚ rice‚ oats‚ cornmeal‚ barley‚ or another cereal grain” (ChooseMyPlate.gov). It is filled with carbohydrates‚ which give us energy and keep our stomachs feeling full. As a stable in any diet‚ it consists of two different types: whole grains and refined grains. Adults should eat “at least half of

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    act of kindness

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    before i do that i will be giving you hints as to what your about to read. It happen at a store that was one city over from me and was one of the best places to be be around because of the places near it. I was really young and it happen in the toy aisle because when your little and a boy it’s your favorite place. There was a young boy who was crying out for his mom. I was a worried alot when i was little and so i had my older sister help me look for the kids mother so he could smile. Those are

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