Mall Shopper Segmentation Gender * Male * Female Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above Marital Status * Married * Single * Committed Occupation * Student * Self-employed * Working Professional * Home Maker * Others Annual family income * below 5 lac * 5 to 9 lac * 9 to 15 lac * 15 and above Rate the extent to which you indulge in following activities in a Mall : | Never | Very Rarely |
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Qus4. What are the assumptions of MM approach? Ans. Assumption of the MM approach The MM approach to irrelevance of dividend is based on the following assumptions: * The capital markets are perfect and the investors behave rationally. * All information is freely available to all the investors. * There is no transaction cost. * Securities are divisible and can be split into any fraction. No investor can affect the market price. * There are no taxes and no flotation cost. * The firm
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sigh through the phone. “Please‚ or else I’ll spit in your supper tonight.” He chuckled. “Yeah‚ sure. I think the bus passes a HEB on the way. Anything else?” “Lucky Charms.” “Didn’t I just buy some three days ago?” “Keith‚ you know marshmallow cereals are my weakness‚” Shiro said exasperatedly.
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The sensemaking approach is when people or an organization offer a meaning to an experience by making sense of it. It is how they structure things that they don’t know‚ in order to take action on it. When people experience change‚ they face a gap between their expectations and their counterpart experiences‚ and they start to communicate and act in a systematic and structured way in order to make sense of what is happening. According to Fairhurst and Sarr (1996‚ cited in Bean and Hamilton‚ 2006) “To
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3. Lifestyle: Lifestyle is an important factor in determining customer purchasing behaviour. Canadian tire customers are people with a stable life style‚ good income and can be called as “middle class” people. BENEFITS SOUGHT Benefits segmentation divides up the market based on the benefits customers seek from using a product. Canadian tire’s customers have
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accept · Consistency: standards applied similarly to similar cases · Reversibility: standards that apply no matter who "makes" the rules These are‚ in a sense‚ the rules of the "ethics game"‚ no matter which school or approach to ethics one feels the closest identity. The Utilitarian approach is perhaps the most familiar and easiest to understand of all the four approaches to ethics. Whether we think about it or not‚ most of us are doing utilitarian ethics a much of the time‚ especially those of us in
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An exceedingly strong need to achieve‚ as opposed to a need to be liked‚ or to exercise power. The trait of following through on a commitment‚ not quitting half-way through when the going gets tough. In short‚ perseverance. Positive mental attitude‚ or the ability to remain optimistic in difficult situations‚ which is the result of being self-confident about one’s abilities. Objectivity. The ability to accurately weigh and assess risks associated with a particular course of action‚ as well as
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The selected topic is ‘should students with learning difficulties be allowed to participate in the mainstream classrooms?’ This essay discusses two possible solutions for the issue and explicitly presents my personal statement and philosophy in regards to it. This topic is a controversial issue because it considers many conflicting advantages and disadvantages. The ethical principles involved in the topic include caring‚ respect and inclusivity which can be drawn from the Early Childhood Australia
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Behavioral Segmentation for e-Tail Personalization by Douglas L. MacLachlan Professor of Marketing University of Washington Business School Box 353200‚ Seattle‚ WA 98195-3200 (206) 543-4562 macl@u.washington.edu June‚ 2003. Behavioral Segmentation for e-Tail Personalization Abstract A multichannel retailer desires to develop a personalization strategy for customers who agree to receive e-mail communications containing imbedded Internet purchase appeals. Using customers’ transactions
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Comparing and analyzing the biological and humanistic approaches to personality can be a difference of opinions. Abraham Maslow studied the development of personality. Maslow developed his own personality theory based on the basic human needs. His hierarchy of needs pyramid shows the influences of human needs to the formation of unique individual personality. There are biological factors that influence the formation of individual personality that play a factor. By reviewing the relationships
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