Jamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which
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Joe & The Juice Agency Brief 1. Company information and overall product status Joe & the Juice A/S operates as a food and beverage company which supplies snacks‚ fruit drinks‚ smoothies and coffee drinks. The company was incorporated in 2002 and is based in Copenhagen‚ Denmark‚ where it has 31 locations. The company has stores also in Germany‚ England‚ Norway‚ Sweden and Iceland. However‚ the brief is focused on the Danish market. Founder and Chief Executive Officer: Mr. Kaspar Basse
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What is Juice Plus Complete? In today’s world‚ where living a hectic life has become the new norm‚ numerous individuals will continually lack the time needed to break for a meal. Unfortunately‚ missing daily meals can have dire consequences resulting in health deficiencies. [Cite URL= https://www.webmd.com/diet/7-nutrients-your-diet-may-be-missing#1] However‚ Juice Plus Complete can assist those who sacrifice meals repeatedly‚ by providing essential nutrients needed to fill the gaps and maintain
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providers which helped expansion run smoother (Shortpress‚ 2015) • Product: Top Juice provides a wide selection of refreshing beverages of fruit juices to vegie juices and a range of fresh salads with quality produce and seasonal ingredients. (Top Juice‚ 2014) • Location: It has over 50 outlets scattered across Australia that are available and accessible in most shopping centres in Sydney‚ Melbourne and Brisbane. (Top Juice‚ 2014) (SmartCompany‚ 2015) Weakness • Small management team: As the company
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Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or (2) serving nonalcoholic beverages‚ such as coffee‚ juices‚ or sodas
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Resources Assessment 2 – Group Presentation Boost Juice Expatriate Program Challenges in Germany March 23‚ 2010 Authors: SindooraNiranjan‚ 110024230 Maggie Sinclair‚ 110058024 Kai Zhi Lee‚ 100111728 Ke Yu‚ 100070856 Harnie Kumaraguru‚ 110026969 Word count: 1105 (excluding external referencing) Introduction The concept of Boost brand was created in 1998 when the founder‚ Janine Allis‚ realized the fashion of the juice bar when on holidays in the United States. She
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regarding the following specific issues? a. Should the company recall all of its fresh apple juice‚ just those batches considered potentially contaminated‚ or not recall any of the product? I think Odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated. Until the problem is solved fresh apple juice should not be distributed. b. Should the company admit responsibility immediately? If so‚ then
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Estimating Price Elasticities with Theory-Based Priors Author(s): Alan L. Montgomery and Peter E. Rossi Source: Journal of Marketing Research‚ Vol. 36‚ No. 4‚ (Nov.‚ 1999)‚ pp. 413-423 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151997 Accessed: 22/07/2008 16:25 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR ’s Terms and Conditions
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of juice. For example‚ Rachel* and Lacey* thought that drinks from juice bars such as Jamba Juice and Robeks were very high in calories. As a result these people saw these brands of juice as meal supplements. One person we interviewed thought that Jamba Juice was the best juice out there and did not have a preference to juices sold in supermarkets. One of the things this consumer liked about Jamba Juice was the atmosphere because it made him feel healthier. Other consumers found brand juices to be
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Strengths Jamba Juice is a well-known company. They have been around a short time‚ but have grown rapidly to become a top competitor in their industry. With many options for their customers‚ and their menu Situation Analysis and merchandise line continuously growing and changing‚ they have many selling points. Weaknesses Although they are a top competitor‚ they do still have those other companies in their indsutry. Competitors like Smoothie King industry and Planet Smoothie are quickly rising
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