Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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1. Lou Zar’s action regarding to sewing a replica of the U.S. flag to cover the backside/seat of his uniform pants was not unconstitutional. There needs to be compelling reason to restrict Lou from wearing that uniform that caused negative emotion. It would be unconstitutional if the government restricted Zar from wearing his uniform without a compelling reason. The government cannot prove that Zar’s intentions were to commit or threaten any act of violence through his speech. It is true that Zar’s
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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Laurent Bailey ACC 501 Module 1 Case May 9‚ 2015 Mr. Dixit To: Serious Reader Company From: Laurent Bailey‚ Sr. Accountant Date: May 4‚ 2015 Subject: Quarterly Review Serious Reader Company‚ I’ve attached our completed income statement to this email‚ but I also wanted to quickly discuss the outcome your results. Overall Result Over the past year you have sold 4300 books‚ which look great on the surface. However you have experienced a severe profit loss. From the
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Corporation – A separate legal entity that has an existence at law that is separable from those who form it. It is a separate legal entity in the sense that it has an existence at law‚ but no material existence. * It is separate and distinct from its shareholders * A properly authorized agent may bind the corporation in contract with third parties. * Shareholders possess limited liability for the debts of the corporation‚ and creditors may look only to the assets of the corporation to
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Microsoft Office Access is a relationship database management system by Microsoft that combines the Microsoft jet database management with graphical user interface and software development tools. It is a common used program in many businesses all around the country. It is a place to manage‚ store‚ link‚ and search for information. It is an easy way for members of a business to sort through hundreds of records. Its history goes as far back as 1982 and is now a member of the Microsoft Office Suite. It
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virtual image form or printed out as a hard copy document. 2. What is MS word? Discuss the different versions. Microsoft Word is a word processing software application that enables you do easily create both simple and complex documents‚ such as memos or reports. Microsoft Word provides tools to enable you to check spelling of your document create merge letters and add graphics to enhance your written information. Versions of MS word Word 1990 – 1995 The first version of Word for Windows
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Re: This memo is written to summarize the short story Bartleby‚ the scrivener: A Story of Wall-street written by Herman Melville. The memo Is addressed to Dr. Cristy Beemer from Nick Mastalerz. It was written on February 2‚ 2016 Bartleby is a short story that takes place at a law office on wall street in 1853. The narrator of the story who is not named is the owner of the office and the boss to his four employees. The employees are Turkey‚ Nippers‚ Ginger Nuts‚ and of course Bartleby. Bartleby
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------------------------------------------------- Tax Research Memo: Entity Selection Issue FROM: Mark J. Sobanski‚ CPA TO: Penelope‚ Mark and John. DATE: April 15th‚ 2013. SUBJECT: Entity Selection for the new business. Issue/ Considerations: It is desired to study the issue of how should the new business to be started by Penelope‚ Mark and John be structured? The related tax and non-tax considerations are as follows – I. The different forms of organization available to Penelope‚
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