BIANCA GROHMANN* Although masculinity and femininity are personality traits relevant to brands‚ their measurement and contribution to branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show
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Bus Tour Script January 2012 Welcome! * Good afternoon! On behalf of Off-Campus Student Services and New Student Programs‚ I’d like to welcome you to Towson University. We’re excited you’ve decided to join the Towson family! * On today’s tour‚ you’ll see the area surrounding the university‚ as well as a few options for off-campus housing. We’re taking paths similar to those used by the TU shuttle that transports students around campus and to and from selected communities. We hope you
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Investing helps your assets work for you. What is investing? Investing refers to the act of using your money to buy some sort of financial product or any other item‚ in the hope and expectation that the product will grow in value after you buy it. What are some type of investments? Almost anything you buy now that you think you can sell for more money later is considered an investment‚ including things like real estate‚ collectibles‚ stocks and bonds. So why invest? By investing your money‚ you
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Proposal for Online Alternative Teacher Certification Courses Submitted to the Virginia Tech Institute for Distance and Distributed Learning (IDDL) by John Burton on behalf of the School of Education‚ College of Liberal Arts & Human Sciences‚ Virginia Tech May‚ 2006 Introduction The Virginia Tech School of Education respectfully submits this proposal for a suite of five‚ online alternative secondary teacher certification courses. We are applying
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UNIVERSITY OF CALIFORNIA‚ SAN DIEGO Extension Division BUSA 40435 Financial Decision Making Summer 2011 Section# 082608 Instructor: George A. Haloulakos‚ MBA‚ CFA Contact Info: 425/241-5016‚ Haloulakos@gmail.com Welcome to UCSD Extension’s Financial Decision Making course. My basic approach to the subject matter is that theory which cannot be practiced is not good theory‚ BUT practice that is not based on theory [i.e.‚ a logical‚ independently verifiable analytic framework] is
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A. What tactics did the activist investor William Ackman (Pershing Capital) pursue in his campaigns against Wendy’s and McDonalds? Briefly describe each tactic used and the way in which each tactic might help Ackman to achieve his goals. What other tactics could Ackman have employed to achieve his goals? B. What did Ackman ultimately hope to achieve through his activism? What role‚ if any‚ did corporate governance issues play in Ackman’s activist campaigns? C. With the benefit of hindsight
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it role in business. Businesses have operated for years but the interest lies in the development of and reasons for code of conduct; with the Constitution and Bill of Rights identifying the rights of the companies and the people. According to CFA Institute‚ “Code of Ethics were first created in the 1960’s”. It is the result of the Civil Rights Act of 1964 that promoted businesses to hire equal opportunity officers‚ to ensure compliance with the new law (“A History of Business Ethics”‚ 2012)
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didn’t want help. This was my time to prove my dad to that I could do things on my own. “I don’t need help daddy‚ I can do this on my own. I believe it’s called Independence‚” I said with confidence. So my dad gave me 900.000Cameroon French Francs (CFA) which is equivalent to about 4500dollars. My dad was a self-employed general surgeon with a clinic of his own so he could afford to spend money if he wanted‚ but he did not do that very often because of his humbleness and generous heart‚ not only to
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mentioned above‚ it is true that people in general do demonstrate behavioral biases or irrationality. Besides‚ investors are influenced by many kinds of biases when making decision. One of the biases that plague many investors is overconfidence. From CFA Investment Course‚ we know that confidence can easily turn into overconfidence after a few easy wins. For many beginners‚ the first few stocks they pick always perform extremely well. However‚ they start thinking they are smarter then other. And this
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valuation of Pinkerton‚ analyzing two different scenarios “expected” and “pessimistic.” Year 1987‚ will be considered as year zero therefore forecasts will begin at year 1988 and go through 1992. As of 1992‚ terminal value will be calculated to capture CFA beyond 1992.
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