Chapter 1: Overview of Marketing What is Marketing? Marketing is a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. Marketing is about Satisfying Customer Needs Need feeling physiological deprived of basic necessities‚ such as food‚ clothing‚ shelter‚ and safety. Want particular way in which the person chooses to fulfill his or her need‚ which is shaped by a person’s knowledge‚ culture‚ and
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Chapter 9 Formation of Traditional and E-Contracts TRUE/FALSE QUESTIONS 1. Contract law does not distinguish between promises that create only moral obligations and promises that are legally binding. False. 2. In contract law‚ intent is determined by the personal or subjective intent‚ or belief‚ of a party. False‚ intent is determined by the objective theory of contracts 3. A bilateral contract comes into existence at the moment promises are exchanged. True‚ “promise for a promise” 4. If a voidable
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Good To Great by Jim Collins Chapter 9: From Good to Great to Built to Last Chapter Summary: • Four Conclusions: 1. Great companies from Built to Last evidence shows that early leaders followed good-to-great framework. The only difference is that they were entrepreneurs in small business‚ as opposed to CEO’s. 2. Apply Good to Great concepts to sustain results‚ as a
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hospitable host He showed scenic and historical spots of leitmeritz to his visitors The Burgomaster(town mayor) was amazed by Rizal’s "privileged talent" because of his fluent german speaking skills in just 11 months of learning. May 16‚ 1887 9:45 am. They left Leitmeritz by train Prague They visited the historic city of Prague The Good professor welcomed them and showed them the city’s historic spots. Visited The tomb of capurnicus‚ the museum of natural history‚ the bacteriological
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structure D. fundamental 7. Moving averages are ______ indicators. A. sentiment B. flow of funds C. trend D. fundamental 8. Market breadth is a ______ indicator. A. sentiment B. flow of funds C. technical D. fundamental 9. The cumulative tally of the number of advancing stocks minus declining stocks is called the ______________. A. market breadth B. market volume C. trin ratio D. relative strength ratio 10. A high amount of short interest is typically considered
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CHAPTER 9: WATER RESOURCES Dams and Salmon on the Klamath River Damaged from electricity and farmers have settle the land and diverted water for irrigation recently→ salmon population greatly reduced‚ local NA tribes and commercial fishing industry has suffered. Hydroelectric dams installed when water started to drain for agricultural use Migrating salmon died off on 2002 due to warm water‚ growth of toxic algae‚ and diseases Dams removed in 2009 Water is abundant‚ but usable water is
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agency that developed the ‘Jack-in-the-Box’ fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years‚ thereby creating a(n): A. advertising appeal. B. creative plan. C. marketing plan. D. sales approach. E. sales presentation. The advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product‚ service‚ or cause. AACSB: Reflective Thinking
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Chapter 9 Terms Administrative Law (p. 261)—written law produced by state and federal regulatory agencies as opposed to government bodies (thus‚ some disagreement exists as to whether administrative law is law in the full conventional sense or merely a “body of rules”); many of the activities classified as white collar crime are violations of administrative rather than statutory law. Antitrust Law (p. 251)—law directed against monopolistic practices that interfere with the operation of
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Examples of MCQS – for illustration purposes only Example 1 Which statement best describes the relationship between strategy and organizational structure? A) Structure is determined by the organization’s strategy B) Decisions about structure and strategy are independent C) Strategy is determined by organization structure D) Strategy is constrained by organizational structure Example 2 Julie smiles and is polite to a customer at her checkout‚ even though she really deeply dislikes this customer
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One student that benefited from the class was Francisco Javier. Francisco wrote two letters to his mother explaining how he feels and appreciates her. In one of his letters he said‚ “You know what‚ Mom? When you lecture or counsel me‚ even though it doesn’t seem like I’m listening‚ your words stay in my mind. When I go to bed‚ I reflect on them. I know you think I don’t appreciate everything you’ve done for me‚ but it’s the opposite.”(96) Even though he never sent either of his letters to his mom
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