Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
Premium Soft drink Coca-Cola Sentence
Marketing: “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” “Managing profitable customer relationships”. Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term
Premium Marketing Microeconomics
Paper on Marketing Plan for a New Plant Nursery in our Marketing Management course. Then we started working on this report as a part of our course. So this is where the report basically originated. • Objective of the study: We are making this report as a part of our marketing management course. Generally we are learning about market’s total situation including Branding‚ 4P’s‚ Segmentation‚ Promotion‚ and so many market factors in this course. So by this report on marketing plan we will
Premium Marketing Product management
Stores 446‚950 15‚699 4 Britain: London BP 386‚463 25‚700 5 China: Bejing Sinopec Group 375‚214 9‚453 6 China: Bejing China National Petroleum 352‚338 16‚317 7 China: Bejing State Grid 259‚142 5‚678 8 US: California Chevron 245‚621 26‚895 9 US: Texas ConocoPhillips 237‚272 12‚436 10 Japan Toyota Motor 235‚364 3‚591 11 France Total 231‚580 17‚069 12 Germany Volkswagen 221‚551 21‚426 13 Japan: Tokyo Japan Post Holdings 211‚019 5‚939 14 Switzerland Glencore International 186
Premium International trade European Union Investment
Name: ________________________ Class: ___________________ Date: __________ ID: A CH 5 Multiple Choice Identify the choice that best completes the statement or answers the question. ____ ____ ____ ____ ____ 1. Using the midpoint method‚ if the price of an airline ticket from Orlando to Pittsburgh falls from $275 to $238‚ the percentage change in price is a. 1442 percent. b. 14.42 percent. c. 15.54 percent. d. 13.45 percent. e. 68.00 percent. 2. When the percentage change in the quantity demanded
Premium Supply and demand Consumer theory Price elasticity of demand
promote product Value Chain/ Market Sensing: Value chain: tool to create more customer value; 9 strategically relevant activities (5 primary‚ 4 support) 1. Inbound logistics: bringing materials into business 2. Operations: converting materials into final products 3. Outbound logistics: shipping out final products 4. Mktg: includes sales 5. Service 1. Procurement 2. Technology development 3. HR Management 4. Firm infrastructure Mkt-sensing process: all activities in gathering & acting upon info about
Premium Strategic management Marketing Customer
Chapter 4 Exchange Rate Determination 1. The value of the Australian dollar (A$) today is $0.73. Yesterday‚ the value of the Australian dollar was $0.69. The Australian dollar _______ by _______%. A) depreciated; 5.80 B) depreciated; 4.00 C) appreciated; 5.80 D) appreciated; 4.00 ANSWER: C SOLUTION: ($0.73 – $0.69)/$0.69 = 5.80% 2. If a currency’s spot rate market is _______‚ its exchange rate is likely to be _______ to a single large purchase or sale
Premium United States dollar Foreign exchange market Currency
(moderate) pp. 114-115 7. Family members constitute the most influential primary reference group. True (easy) pp. 114-115 8. An opinion leader is a person who offers informal advice or information about some product category. True (easy) p. 114 9. The value of the social class concept to marketers is that members of a given class tend to share similar values‚ interests‚ and behavior. True (moderate) p. 113 10. Usually people from the same subculture‚ social class‚ and/or occupation have essentially
Premium Maslow's hierarchy of needs Psychology Social class
Name: ________________________ Class: ___________________ Date: __________ ID: A CH 11 Multiple Choice Identify the choice that best completes the statement or answers the question. ____ ____ ____ 1. Timmy makes $100 per week as a taxidermist. He spends all this income to buy pizza and hair gel. The price of a pizza is $10 and the price of a bottle of hair gel is $4. If Timmy buys 5 bottles of hair gel‚ then he buys ____ pizzas. a. 10 b. 4 c. 8 d. 20 e. None of the above answers is correct.
Free Utility Consumer theory Supply and demand
Name: ________________________ Class: ___________________ Date: __________ ID: A CH 12 Multiple Choice Identify the choice that best completes the statement or answers the question. ____ ____ ____ ____ ____ ____ 1. The fundamental goal of a firm is a. different for each firm. b. to make a quality product. c. to maximize profit. d. to gain market share. e. decrease its employment of workers in order to cut its costs. 2. Lauren runs a chili restaurant in San Francisco. Her total revenue last
Premium Costs Marginal cost Economics of production