HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Online Reservation Systems Online reservation systems is a market description. The online hotel reservation is the only growing section between the different methods of reservation. The 40% of rooms in cities were reserved online in 2009 and this rate is increasing because there is more and more online reservation system. Online reservation systems are very useful because the traveller can compare prices‚ can see the other travellers’ opinions and ratings from the hotels and their services. In
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Marketing Management - cheat sheet Definition of marketing: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -American Marketing Association (2004). New assumptions: “Connect and collaborate”‚ not “command and control”. Market as forum for cocreation of experiences. Customers and partners as co-creators of value‚ Value-centric
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repetition of the digits is allowed‚ then the number of even natural numbers having three digits is ( a ) 250 ( b ) 350 ( c ) 450 ( d ) 550 [ AIEEE 2002 ] (9) If n + 1 C 3 = 2 n C 2 ‚ then the value of n is (a) 3 (b) 4 (c) 5 (d) 6 [ AIEEE 2002 ] ( 10 ) If n Cr - 1 = 36‚ n Cr = 84 and n C r + 1 = 126‚ then n and r are respectively ( a ) 9‚ 6 ( b ) 9‚ 3 ( c ) 6‚ 3 ( d ) 6‚ 2 [ AIEEE 2002 ] ( 11 ) If ( 1 + x ) = C 0 + C1 x + C 2 x 2 + ... + Cn x n ‚ then the value of 3C 3 C1 2C 2
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Marketing Management Skin-Tique Case SKIN-TIQUE CORPORATION Synopsis In January 2003‚ Phoebe Masters‚ the newly appointed product manager for hand and body lotions at Skin-Tique Corporation‚ is faced with the decision whether to add a 5-1/2 ounce or 10-ounce aerosol package alongside the existing tube container of the firm’s Soft and Silky brand of women’s shaving gel. The apparent decision involves the determination of whether to conduct a market test on the two aerosol packages to determine
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Dawn Ruedy Case Study Ch. 9 THL 1. A. The benefits of having policy determined by rules rather than computer codes is the application programs in the Aurora system access and process the business rules when deciding vehicle availability. With rules being arranged and easy to use‚ an analyst is able to alter reservation policies without technical support from personnel. B. Some consequences of an incorrect rule being entered are blocking the correct vehicle from being rented‚ incorrect recommendations
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Chapter 14 The Basic Tools of Finance 1. The field of finance studies how a. society manages its scarce resources. b. people make decisions regarding resource allocation over time and how to handle risk c. people decide whether or not to become risk averse. d. society can reduce aggregate risk. ANSWER: b. how people make decisions regarding resource allocation over time and how to handle risk TYPE: M DIFFICULTY: 1 SECTION: 14.0 2. If you put $300 in an account
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abbreviated as OCTAPACE. This paper goes on to present the major findings based on descriptive research design undertaken with the help of structured questionnaires to study the OCTAPACE Culture for marketing professionals in IT Industry. Data is based on the responses from five top management personnel & 25 marketing personnel from the sample of five IT organizations in the year 2003. This paper employs certain statistical tools for assessing whether the hypotheses that had been formed are valid or not.
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Strategic Marketing Management Group Project Topic: Cathy Pacific Table of contents Cover Page P.1 Table of Contents P.2 Executive Summary P.3 Introduction P.4 Analysis of Current Marketing Situation P.5-11 Business Portfolio Analysis P.12-13 Growth Strategies and Positioning Strategies P.14-17 Conclusion and Recommendation P.18 Appendix and Reference P.19 Executive Summary The purpose of this study is to analyze Cathy Pacific
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Introduction: Ulaanbaatar carpet JSC was established in 1971. Located in Mongolia‚ a very famous name in carpet manufacturing as their products have rich colors and beauty and high durability ensured by their high quality wool‚ sheep and fine workmanship. In 1992‚ the company had transformed into a Joint Stock Company. The company has around 550 employees; The main goal for the corporate is profit maximization Annual turnover around 2.5millions dollars. The Ulaanbaatar carpet factory is 100% private
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