A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-Operative Milk Marketing Federation Ltd. A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-operative Milk Marketing Federation Ltd A report submitted in partial fulfillment of The requirements of MBA program of IBS Hyderabad Company Guide: Mr.S.V.R. Chary
Premium Milk
started‚ although the overall burning issue was slavery. Many people argue that the Civil War started over states rights. But when you look at it the states rights were to abolish or protect slavery. This problem seemed to arise as the north became more industrialized and the south stayed predominately agricultural based. As the north began to look towards a city life people began to work together as one. In the south cotton had become a very popular crop therefor cheap labor was still needed. The social
Premium American Civil War United States Southern United States
INDIAN RETAIL INDUSTRY INTRODUCTION The India Retail Industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of
Premium Retailing
FINDINGS……………………………………………………………………………. 5) ANALYSIS………………………………………………………………………………………………………………. 6) CONCLUSIONS……………………………………………………………………………………………………………. 7) RECOMMENDATIONS……………………………………………………………………………………………. Introduction Since the mid 1950’s the quantity of studies into shopping behaviour has accelerated greatly. Store atmospherics and environments have changed monumentally over the past half century. Modern store managers are constantly looking at new ways to improve a shopping experience
Premium Retailing
Report on Electronic Point-of-Sale System for Small Retail Businesses Introduction The aim of this report was to analyze the Electronic Point-of-Sale System (EPOS) in order to launch our new business improvement package. This report includes the information‚ advantages and functions of the EPOS. Methodology Two websites were researched to find out the basic information and the popularity of using the EPOS in the retail industry and a research result on a related system FirstPOS by an EPOS service
Premium Retailing Electronic commerce Property
CONCEPTUAL FRAMEWORK:-It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare
Premium Sales Marketing
ACKNOWLEDGEMENT No work is a work of individual. This project is not an exception to it. I owe a sense of gratitude to the co-operation and support of all those people who have let me understand what is needed from time to time for completion of this project. It is very difficult to prepare a project especially when someone is new for this experience. Without any help or guidance it is not easy to achieve this given task. So I would thank all the patrons of this project. I am thankful to HUL
Free Unilever Marketing
SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
Premium Marketing
Development Process‚ as understood by most marketing textbooks 1. Idea Generation brainstorming - thinking about it creating a new product based on some observed need thinking of a new product based on some accident or chance circumstance 2. Screening getting opinions from employees potential customers media government what are the weaknesses of existing products that are similar is there any competition for a new product What are the industry sales and market trends the product idea is
Premium Marketing Product management
Marketing Concept of Coca cola The basic proposition of Coke’s business is simple‚ solid and timeless. When Coca cola bring refreshment‚ value‚ joy and fun to their stakeholders‚ then they successfully nurture and protect their brands‚ particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they
Premium Coca-Cola