Group Assignment Course Code: 2096MKT Course Title: Retail Marketing Convener: Dr. Owen Wright Group Members: Cheng Kwok Hung‚ Pat (2815157) Ng Wun Ying‚ Tiffany (2815764) Wan Po Yee‚ Lilian (2815159) Due Date: 06-01-2011 Word Count: 3710 Bachelor of Business (Marketing) Program Table of Contents Executive Summary 1. Literature Review 1.1 Sustainability 1.2 Store Design 1.3 Sustainable Store Design 2. Introduction of The Body Shop 3. Case Study: The Body Shop 3.1 Current Store
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The 1950’s was a decade of progress. Cars were improving in efficiency. Everyone also had a pretty good idea of “the perfect all American family”. This family consists of a working dad who brings home the money; a stay at home mom who cooked‚ cleaned‚ took care of the children‚ and took care of the bills; and 2-3 children. This also created a stereotype for American families. The 1950’s was a pretty happy-go-lucky decade‚ and inventions such as the Mr. potato head‚ and the Hula-hoop showed it. 1950’s
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“Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. Submitted to: Mrs. Ambika Rathi INDEX CONTENTS PAGE NO Acknowledgement 4 Preface 5 Executive Summary 6 Today’s Retail in India 7 - 8 Key Points of Indian Organised Retail Industry 9 Formats in Indian Organized Retail Sector 10 Top Major Retail Players in India 11 Objectives of the Study
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Description___________________________________________ H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden‚ as Hennes and Mauritz (H&M)‚ it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America‚ Asia and Europe‚ with its headquarters in Stockholm‚ Sweden. It had over 2‚200 outlets around the world and a turnover of SEK 126‚966 million in 2010. (H&M‚ 2011e) The company
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PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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ensure a minimum return on investment‚ the retailers need to ascertain that the format‚ product assortment and the location of their store assures profits. Exclusive brand outlet (EBO) does ensure that the store is never out of stock‚ thanks to the predominant one-brand presence. However‚ veterans argue that it is the multi-brand outlets (MBOs)‚ which drives more footfalls. In the MBOs‚ the retailers offer wider range of merchandise but EBOs are in command with better visual merchandising‚ more control
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History of Retail “Retailing consists of the final activities and steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer” (Dunnel/Lusch‚ 2008). The retail organizations that will be discussed in this paper will be Wal-Mart Stores Inc. This paper will examine the history of Wal-Mart‚ outline major events and the organization’s evolution in the global environment. I will also discuss how Wal-Mart has reacted to change in technology‚
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Evolution of marketing concept in Indian Context: Concept of marketing origins long back in India to year 3300 BC during Indus valley civilization where in most of the marketing was done through street shops‚ street markets and traveling salesmen called as feriwalas. Most of the products were home made i.e. cottage industry was predominant and almost every village was an independent economic entity. Products though home-made‚ carried an excellent quality as same business or profession was carried
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Phone: 1-800-938-1809 Retail Consolidation for Power‚ Performance and Profitability A Strategic Solution for Effective Vendor Compliance Management Written by: Seraj Farooqui Peter Galicz Edited by: Denise Stepp June 2012 Contents Introduction Problem Statement TheSolution How Retail Consolidation Works Implementation Summary About Us References 2 3 3 3 5 7 8 9 Introduction The past five years have been particularly challenging for firms across the retail and consumer products industry
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[pic] Foreign Direct Investment in India THIRD YEAR BCOM HONORS Project Done By: Anushree Bhartia – Roll 281 Juhi Mandhyan – Roll 290 Richa Chajjer- Roll 270 Nilam Jhawar- Roll 181 Yamini Saraf – Roll 339 SUPERVISORS CERTIFICATE This is to certify that Ms…………………………………………………….a student of BCom Hons in Accounting and Finance
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