Samsung or the “three star” company was established in 1938 by an extraordinary entrepreneur‚ Byung Chull Lee (1910-1987) 4 . His business acumen combined with an extraordinary intuitiveness gave the group its originality within the world of Korean chaebols (conglomerations) 5 where Samsung became the symbol and archetype for all others 6. Right from the beginning‚ thanks to its small and focused range of operations‚ the group 1 This paper is founded on long research in archives. The result is
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CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
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Onida is an electronics brand‚ based in India. It was established as "Mirc Electronics" in 1981 Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai.[4]In 1982‚ Onida started assembling television sets at their factory in Andheri‚ Mumbai. Since then‚ Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machineslast year. ONIDA came out with the famous
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The Roaring Tigers and the Asian Miracle Until a few years ago one could not open the pages of a public affairs magazine without running into a commentary claiming for example that ¡®Asian countries have developed a new and superior form of capitalism that is beating the pants off Western‚ free market economies¡¯ (Altfest‚ 1998). Between 1965 and 1990 the economy of East Asia grew faster than all other regions of the world‚ roughly three times as fast as other developing regions and twenty-five
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Marketing Excellence >>Samsung Korean consumer electronics giant Samsung has made a remarkable transformation‚ from a provider of valuepriced commodity products that original equipment manufacturers (OEMs) sold under their own brands‚ to a global marketer of premium-priced Samsung-branded consumer electronics such as flat-screen TVs‚ digital cameras‚ digital appliances‚ semiconductors‚ and cell phones. Samsung’s high-end cell phones have been a growth engine for the company‚ which has also released
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The difference between Taiwan and China Taiwan‚ not much people know this country‚ most people think that Taiwan is the same as Hong Kong or Macau‚ a part of China‚ but actually Taiwan is the independent country in East Asia. The official name of Taiwan is “Republic of China” different from China is “People Republic of China”. About 65 years ago‚ there were a civil war inside mainland China between two biggest political parties. Both parties named “Chinese Nationalist Party (KMT)” and ”Communist
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Introduction Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown‚ Samsung is not content with operating in some markets in the world but instead‚ wants to cover as many countries as possible. Therefore‚ the focus of this article is on the external environmental drivers of Samsung’s strategy
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Japan-mania and Korean-waves cultural marketing had influenced many countries including Taiwan‚ South East Asia and some other parts in the world. Japan-mania started earlier than Korean-wave in Taiwan and other parts of the world since‚ Japan recovered and its economics revolution after World War II was faster and rapid than Korea. In Malaysia‚ in early 2000s‚ Japanese trendy dramas came into picture as Takuya Kimura is one of the favourite actor‚ which it attracted teenager’s viewers more than
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ABSTRACT Why is the role of the state so crucial for the process of development? What is the developmental state? Why is there so much hype about the notion of developmental state? What led to it’s evolution? What are its characteristics? Is the model transferable? What is Neo-Developmental state? I have tried to answer all of them in this assignment according to the order of these questions. Although the nature of answering these questions is by itself a critical analysis but I have also tried
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Assignment 1: Exporting and Importing for a Developing Country Ashlei Smith Professor Falloon Marketing 320: International Marketing 11.1.2014 The country chosen was South Korea‚ also known as the Republic of Korea while North Korea is sometimes to referred to as the Democratic People’s Republic of Korea. For a period of time‚ in the early 20th century‚ Japan actually occupied Korea in 1910 but left after their defeat in World War II in 1945. Soon after‚ followed the Cold War where the citizens
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