RUBY TUESDAY Developing a Consumer Promotion Program “Restaurant marketing is a serious business and one needs to increase the traffic into the restaurant at any point of time” thought Nidhi Kuchhal‚ marketing head of popular restaurant chain Ruby Tuesday in India. It is not a just what you serve‚ but how we serve‚ how we stay ahead in competition and how far we are able to take advantage of changing business scenario. All this will decide on whether Ruby Tuesday becomes a success story or just
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KFC Holdings (Malaysia) Bhd.‚ (KFC Holdings) is a branded chicken retail chain operator. The company is a part of QSR Brands Bhd (QSR Brands) and is engaged in the business of poultry processing‚ restaurants and property holding. KFC Holdings is also engaged in operating hatchery‚ breeder farms‚ poultry retail and convenience food store chains. Products offered by the company include chicken‚ fresh buns‚ cakes‚ snacks‚ sauces‚ chicken rice meals and Freezer to Fryer products. The company‚ in addition
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Letter of Transmittal Dated: 2nd May‚ 2012 Mohammad Anwar Hossain Assistant Professor‚ Department of Marketing‚ University of Dhaka Subject: Submission of Term Paper. Dear Sir‚ It gave us an immense pleasure in presenting this assignment‚ which was assigned to us as a term paper of Business Logistics (413) course. In this paper‚ we have tried our level best to carry out all the requirements of a term paper. We consider ourselves very
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CONTENTS INTRODUCTION……………………………………………………………………………..3 WHAT IS SUPPLY CHAIN MANAGEMENT……………………………………………….4 Three flows of supply chain management………………...……………………………4 FIVE COMPONENTS OF SUPPLY CHAIN MANAGEMENT……………………………..5 VALUE CREATION THROUGH SUPPLY CHAIN MANAGEMENT……………………..6 Three sources of data integration…………………………………………………….....7 SUPPLY CHAIN MANAGEMENT SOFTWARE CATEGORIES……………………….….8 TYPES OF SUPPLY CHAIN MANAGEMENT SOFTWARE………………………….……8 RFID TECHNOLGY…………………………………………………………………………
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Introduction: Hennes & Mauritz‚ better known as H&M‚ is a clothing retail chain store‚ founded in Sweden in 1947. Nowadays‚ under the responsibility of Karl-Johan Persson who succeeded Rolf Eriken in July 2009‚ H&M has become an international reference of fashion and quality at the best price‚ covering 34 markets‚ in Europe‚ North America‚ Asia‚ Middle East and North Africa (Egypt)‚ and with around 1‚800 stores worldwide. H&M offers a broad and varied selection for women‚ men‚ teens and children
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McDonald’s Food Chain Case Study It was early evening and one of the 25 McDonald’s outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain‚ which extended from these outlets right up to farms all across India. US-based
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than ever‚ supply chain management plays a key role for organizational success for those that aim to expand their market reach around the globe. This paper discusses perhaps one of the most excellent organizations when it comes to supply chain management. Zara is known around the world as one of the most successful provider of fashion products. This paper presents a description of supply chain management including its elements and components. The different stages of Zara’s supply chain and their contributions
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companies in the world. The company has grown larger then than its competitors‚ such as Target‚ Sears‚ K-Mart‚ and many more. Now‚ Wal-Mart operate more than 3‚500 discount stores‚ Sam’s Clubs and supercenters in the US and more than 1‚170 stores in all major countries across the world. So‚ one has to wonder‚ how do Wal-Mart’s supply chain works and how is it managed. The use of technological infrastructure such as information technology and state-of-the art communication system is a very powerful tool
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beverages and entertainment for their guests. The Roman Catholic Church In the Middle Ages the Roman Catholic Church maintained monasteries‚ and other religious houses which were rest areas for travelers. In effect‚ the church operated the first hotel chain. English Inns They were located in large towns‚ at major crossroads‚ at ferry landings‚ and along well-traveled roads. Inns provided necessary services for travelers. Some inns were actually private homes with one or two extra bedrooms. Others were
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the largest book retailer chain stores in the United Kingdom‚ operating with just about nine hundred High Street stores and five hundred other sales points in the country with the strong focus on the intuitional sales to the their customer by exposing the products through the windows. Merchandising plays tremendous role in the developed sales proposition of WHSmith and the company seem to reach impressive results. The company started its operations from the small store on the railways station and
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