MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Unit 1 – Marketing for the 21st Century The Five Company Orientation towards the Market Place As the market has changed‚ so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which a company may apply while targeting a market. There are basically five different orientations which a company takes towards the marketplace. Production Concept In this concept the company mainly tries to increase production irrespective of demands
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entity‚ it is required to release financial reports that comply with the Australian Accounting Standards Board (AASB) (Deegan 2008:83). Two companies have been chosen to analyse their reports‚ in particular the disclosures made in their respective reports. The two companies chosen to analyse are Commonwealth Bank of Australia (CBA) and Macquarie Bank Limited (MBL). CBA The Commonwealth Bank is one of Australia’s leading providers of integrated financial services including retail‚ business
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QUESTION BTN 1-3 Identify the parties potentially affected by this audit and the fee plan proposed Accounting code of ethics guides those in the profession to behave in a respectful‚ controlled and moral way. Clients need to have confidence in the business practices of professional accounting firms. A clear ethical code ensures that accountants practice a high standard of business that is exceptional in integrity and professionalism (Maughan‚ 2011). According to Schreiber (2003)
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TOPIC: Challenges of Hong Kong Restaurants Facing Nowadays INTRODUCTION: It is well known that Hong Kong is a food paradise since there is an array of types of food and a wide range of restaurants can be founded in Hong Kong. The business of restaurants plays an important role in the food service sector in Hong Kong and it is gaining momentum due to the variety kinds of food provided. However‚ due to the cost‚ labor and competition factors‚ Hong Kong restaurants are facing challenges both internally
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Challenges Facing Today’s Organizations Tamara Alexandre Organizational Theory and Design Mr. Harry Downes 6/3/12 An organization is defined as a social unit of people‚ systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. The word organization derives from the Greek work organon which is a derivative of the word ergon which translates to mean organ which is a compartment for a specific job. There are a number of different types of organizations
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CONTROLS ON ORGANISATIONAL PERFORMANCE. A CASE STUDY OF ALERT GUARDS AND SECURITY SYSTEMS LTD BY NASWALI INNOCENT 09/U/02/AFD/GV A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT & ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A BACHELOR OF SCIENCE DEGREE IN ACCOUNTING AND FINANCE OF KYAMBOGO UNIVERSITY SEPTEMBER 2012 DECLARATION I NASWALI INNOCENT‚ declare that this research report is my original work and has never been submitted to any institution
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1. Accounting is an information and measurement system that: A. Identifies business activities. B. Records business activities. C. Communicates business activities. D. Helps people make better decisions. E. All of these. 2. Technology A. Has replaced accounting. B. Has not changed the work that accountants do. C. Has closely linked accounting with consulting‚ planning‚ and other financial services. D. In accounting has replaced the need for decision makers. E. In accounting is only
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I Brief Contents 3 Chapter 1 Introducing Financial Accounting Chapter 2 Constructing Financial Statements Chapter 3 Adjusting Accounts for Financial Statements Chapter 4 Reporting and Analyzing Cash Flows Chapter 5 Analyzing and Interpreting Financial Statements Chapter 6 Reporting and Analyzing Revenues and Receivables Chapter 7 Reporting and Analyzing Inventory Chapter 8 Reporting and Analyzing Long-Term Operating Assets
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1 ACCOUNTING 1 (ACN101- M) STUDY UNIT 1: THE NATURE AND FUNCTION OF ACCOUNTING DEFINITION: • • • Accounting can be defined as the orderly & systematic recording of the monetary values of financial transactions of a business The reporting of results Providing financial information as a basis for decision making 3 main processes define the accounting process: 1. IDENTIFYING: Selecting evidence of economic / financial activity (transactions) 2. RECORDING transactions to provide a permanent
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