1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
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The health care delivery system is constantly changing it will continue to impact the kinds of services that are provided by religiously affiliated institutions. The pursuit of increased health care coverage and access at decreased cost will undoubtedly result in market and legal pressure on Catholic sponsored hospitals that provide health care‚ because it would contravene their ethical‚ moral‚ and religious principles. Currently‚ the law does not compel religious institutions to provide care that
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Systems Consideration in Human Resources Information Systems LaTonia Roberson Strayer University—Online Dr. Zelphia Brown January 27‚ 2013 Systems Consideration in Human Resources Information System Abstract This paper considers several comprehensive Human Resources Management Software packages and their interaction when deployed as a software as a service (SaaS) solution. Epicor HCM solutions and Icims Talent Platform are
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Axia College HSM 230 Legal Considerations Compose a 200- to 300-word response to the following: The Community Services Code of Ethics in Appendix A of Ethical Leadership in Human Services states‚ “Whatever your personal feelings about the justice and appropriateness of particular laws‚ all board members‚ staff‚ and volunteers are to obey all laws in the performance of their work on behalf of Community Services.” Why do you think this instruction is necessary? What does it tell you about the relationship
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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India International Trade Fair begins in Delhi Aakriti Sawhney Aakriti Sawhney Aakriti SawhneyAakriti Sawhney ‚ Hindustan Times New Delhi‚ November 15‚ 2011 First Published: 17:31 IST(15/11/2011) Last Updated: 00:57 IST(16/11/2011) | An Afghani stall selling wallets and mobile cases at the Afghan pavilion at the India International Trade Fair (IITF). Keeping its annual date with Delhi‚ the 31st India International Trade Fair (IIFT) kicked off at Pragati Maiden on Monday. The fair‚ which has a
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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BANKING AWARENESS 1. On the recommendation of which committee was NABARD established? (a) Shivraman (b) Rangarajan (c) Malegam (d) Vijay Kelkar 2. ‘Swabhiman’‚ the financial inclusion scheme‚ comes under the purview of which ministry? (a) Ministry of Commerce (b) Ministry of Home Affairs (c) Ministry of Finance (d) Ministry of External Affairs 3. RBI was established on ___________. (a) April 1‚ 1925 (b) April 1‚ 1935 (c) April 1‚ 1945 (d) April 1‚ 1955
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