MARKETING PROBLEMS IN ESTABLISHING AND MANAGING INTERNATIONAL MARKETING CHANNELS 1. The procedure used in selecting middlemen:- Identification of a middleman to handle a company’s merchandise is a major problem in managing international marketing channels. To minimize on this problem the following procedures may be used. •Productivity/volume the larger the volume he can hold the better. •Financial strength of the channel‚ the stronger the channel in terms of finances the better because
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Total No. of Pages: 03 Time: 3 Hours Maximum Marks: 75 INTERNATIONAL MARKETING (Specialization: Marketing) SUBJECT CODE – INSTRUCTIONS: i) You have to attempt the questions as per the instructions for this paper. ii) Carefully note the marks for each question. iii)
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Chapter 3 International Marketing Discuss the bases of world trade. Give examples illustrating the different bases. History and geography has a great impact on the marketing progress. We must make sure that we understand how the history of different cultures impacts and guides how they focus their marketing efforts today. There were many areas that have a strong influence on world trade that were discussed in this chapter. Similar to modern day attitudes‚ China did not start out having a
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Operation Managers textbook‚ “Operations managers have the difficult task of ensuring that goods and services are created and delivered successfully to customers.” (Collier &Evans‚ 2000). When done on a global scale‚ operation managers encounter many obstacles when overseeing the supply chain. Building relationships with different suppliers is important. Globally‚ this can prove difficult because of cultural barriers. Operations managers also have to take into consideration international shipping
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Contents Synopsis 2 Marketing entry strategy 2 Market Entry Mode 4 Brand positioning 5 The potential opportunities in the global market 7 SWOT 9 Strengths 9 Weaknesses 10 Opportunities 10 Threats- 11 Market size and its growth (Sales‚ Development) 12 New Market: BRAZIL‚ Why and how 13 PEST Analysis 14 Marketing Mix 18 Product: 18 Place: 19 Price 19 Promotion: 20 Recommendations 22 Environmental Aspects 24 Social Responsibility 25 Economic Growth 25 Bibliography
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MANAGEMENT OF BUSINESS The Roles of a marketing manager Marketing managers play many roles‚ and we can describe them with words that begin with the letter D: Detective The marketer is charged with understanding markets‚ and thus must spend considerable time learning about consumers‚ competitors‚ customers‚ and conditions in the markets. This learning takes many forms: formal marketing research studies‚ analysis of market data‚ market visits‚ and discussions with people in the markets. The
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What Are the Functions of a Marketing Manager or Officer? Marketing managers or officers are focused mainly on the practical application and management of an organization’s marketing operations. For marketing managers to be efficient and effective in performing their functions‚ they should have excellent communication and analytical skills. In small organizations‚ the marketing manager is in charge of the organization’s entire marketing activities and therefore handles formulating‚ directing and
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Issues and challenges faced by working mothers The Hindus believe that the utmost respect must be paid to the mother; only then even to the God. The Chinese says that a mother understands what a child does not even have to say. The Muslims believe that the heaven lies on the sole of a mother. Regardless of which religious background a person is from‚ a mother is deeply regarded as the most pure human being on earth. A famous philosopher‚ Pearl S. Buck had once quoted that “Some are kissing mothers
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Marketing is one of the central functions of a firm; the others typically being Research and Development (R&D)‚ Manufacturing or Operations‚ Finance‚ IT and Human Resources (HR). Whereas the other functions concentrate on internal matters‚ marketing’s focus is solely on the customer. Marketing is the most critical of all activities for without a customer there is no revenue‚ leaving little for the other functions to do. As such‚ the fate of the organization rests in the abilities of its marketing
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from the impact of the financial crisis. But it is equally clear that the financial world has changed permanently‚ both in terms of who holds the balance of power within global industry and how banks will be allowed to operate in future. Issues faced by Indian Financial / banking sector: Issue 1-Issue of consolidation - It is the current buzzword in the banking industry worldwide. The largest bank in China with an asset base of over US $400 billion. In contrast‚ the total asset of the largest
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