BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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NAME: Swati Yadav ROLL NO. 2756 (51) BATCH: Bill Gates SUBJECT: Economics COMPANY NAME – TATA COMMUNICATION CORPORATE OVERVIEW The company’s scale of transformation services partnerships include: • 1‚600 service providers • 785 mobile operators • 650 IP customers • 480 direct voice bilaterals • 55 IP peering partners • 40+ Network to Network Interfaces (NNIs) Tata Communications has forged partnerships spanning the consortium of cable operators‚ including SEACOM‚ SEA-ME-WE 4‚ C2C
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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Tata Motors was founded in 1945‚ as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945‚ Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited
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MARKETING MANAGEMENT REPORT ON TATA INDICA Submitted by: Submitted to: Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005) Gaurav Kumar (12017) Muhammad Rayees. M (12029) Shilpa Giri (12046) Mahajan Swapnil Umashankar (12053) ACKNOWLEDGEMENT We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend
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Q. Distribution channel creates time‚ place‚ possession utility channels are designed for reach‚ increasing sales & capturing. Define targeted market study the ITC Choupal Sagar‚ DSCL Hariyali Kisaan Baazar‚ Godrej Aadhar and TATA Kisaan Sansar with respect to product and service offerings‚ customer profile and expansions and tie up for effective distribution. Ans. DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Bazar Hariyali Kisaan Bazaar is often a revolutionary micro level hard work
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TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets‚ they later acquire CORUS which was an established name in Europe‚ but were not cost effective in their operations (Tarun Khanna‚ Krishna G. Palepu and Richard J. Bullock‚ 2009). This acquisition provided them the right synergy by combing the low cost
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Table of Contents Chapter1: Tata Steel All About Tata Steel.......…………………………………………………………………03 Origin and Growth………..……………………………..………………………………05 Acquisitions……….………..……………………………………………………………07 Study Of Various Programmes…………………………………………………………09 Awards and Recognition……...…………………………………………………………12 Chapter 2: Productivity Vs Employee Morale Employee Engagement………………………………………………………………...14 Employee Retention……………………………………………………………………...16 Quality Work Life ……………………………...…………………
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