"Challenges faced by tourism marketing" Essays and Research Papers

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    Impact of Tourism

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    school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 | An insight to the economic potential of Pakistan in terms of tourism | Table of Contents A General Abstract…………………………………………………….. 3 Heritage Tourism………………………………………………………. 4 Religious/ Spiritual or Pilgrimage Tourism………………………….. 4 Cultural Tourism……………………………………………………….. 4 Adventure or Eco Tourism……………………………………………. 4 Wildlife Tourism………………………………………………………… 5 Sports Tourism…………………………………………………………

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    Responsible Tourism

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    implementation of responsible tourism principles makes better business sense than traditional mass tourism. While responsible tourism is fast becoming a global trend nowadays‚ some may wonder if it makes better business sense than traditional mass tourism. By defining the words “business sense” from Cambridge dictionary‚ it means an understanding of the ways in which business works successfully and/or if something makes good business sense‚ it will help a business to succeed. Tourism is a huge business.

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    Innovation In Tourism

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    PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM? by Klaus Weiermair Professor and Head of the Center for Tourism and Service Economics University of Innsbruck Abstract This paper is built like a three–layered club house sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on available material in tourism and industrial economics. The second layer will provide empirical insights and/or testing

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    Tourism on Malacca

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    Tourism on Malacca‚ Malaysia TABLE OF CONTENT Page 1.0 Executive Summary 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength‚ Weaknesses‚ Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings

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    Travel and Tourism

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    Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by

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    Youth Tourism

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    Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack

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    Tourism and Malaysia

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    The Impact Of Tourism In Malaysian Society Tourism Essay Malaysia has invested in a wide range of tourism destinations for tourists. This country is blessed with diverse cultures‚ traditions and histories‚ coupled with different landscapes and natural resources; the country has built a strong and fascinating appeal for both local and international tourists. Tourism sector‚ therefore‚ is of great importance to Malaysia’s economy as one of the major foreign exchange revenue or earnings second to the

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    Sustainable Tourism

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    To many‚ sustainable tourism might be interpreted as sustaining attractions just to ensure there is a continuation of visitors and tourists coming in. However‚ this understanding is too juvenile. According to a 1987 report‚ Our Common Future‚ sustainable development is define as development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (WCED‚ 1987). Fundamentally‚ sustainable development ‘advocates the wise use and conservation

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    Project on Tourism

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    ACKNOLDGEMENT I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking. I would also like to take the opportunity to thank Mr. Kapil(Sales Executives)‚ Mr. Gaurav(Sales Executives-WFT)‚ Mrs. Dimple Mucchal (FIT)‚ Mrs. Bhavna Tandon(FIT) and all the other employee

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    Tourism in Sabah

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    1.0 Tourism Industry in Sabah The tourism industry‚ especially in Sabah‚ has been booming despite the natural disaster tsunami and bird flu. Tourists have been flocking to Sabah due to its unique eco-related places that had generated a lot of interests among foreign visitors. Kota klias is one of the many interesting sites in Sabah and in recent years the area has been gaining popularity among foreign tourists due to the presence of the unique and proboscis monkey. 2.0 THE TOURISM INDUSTRY

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