Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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Challenges and opportunities in agricultural marketing Introduction: Although rising incomes are contributing to expanding and diversifying food demand‚ investment in Indian agriculture has remained low relative to other sectors and grown slowly since the early 1990s. Lagging private investment in agriculture and agribusiness has corresponded with poor infrastructure and weak institutional support for agricultural markets. Even though India has one of the world’s largest agricultural economies
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References: 1. International Monetary Fund‚ OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions‚ 2001‚ Retrieved from: http://www.imf.org/external/np/gov/2001/eng/091801.pdf 2. Convention on Combating Bribery of Foreign Public Officials in International Business Transactions and Related Documents‚ 2011‚ Retrieved from: http://www.oecd.org/dataoecd/4/18/38028044
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Initial Marketing Plan Planned Countries: Brazil‚ Chile & Argentina MRKT 4030 January 6th 2014 Executive Summary: As the brand managers for a subset of Allstar Brands we are tasked with figuring out the most lucrative way we are going to enter the Latin American market in a ten-year period. We are selling Allsmile brand toothpaste‚ in various SKU’s to best satisfy the demand in each country. We first analyzed each country focusing on unemployment rate‚
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services. Others look at intangibility as insufficient condition to divide products and services. Then‚ the two main approaches of tangibilization‚ operation-based and marketing-based tangibilization are examined. The opportunities and problems in tangibilizing services are followed. Next‚ managerial implications tell marketing practitioners how they should exploit the opportunities and minimize the impacts of tangibilization problems. The paper is ended with the future research to give readers
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Human Resource Management Challenges The rapidly transforming business landscape means that there are currently many human resource management challenges which will continue to evolve for years to come. Tom Marsden‚ Director of Professional Services at Alexander Mann Solutions says that HR departments really need to be adding real business value to their organizations. "Although the restrictions of the recession aren’t over yet‚ companies are recognizing that in 2010‚ they will need to take steps
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GREEN MARKETING – OPPORTUNITIES & CHALLENGES BY Miss. P. PIRAKATHEESWARI‚ Lecturer in Commerce‚ Sri Sarada College for Women (Autonomous)‚ Salem – 16. "Progress is possible‚ No one can stop it‚ but obstacle is there‚ we have to face it." - Amartya Sen Introduction Yes‚ green marketing is a golden goose. As per Mr. J. Polonsky‚ green marketing can be defined as‚ "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying
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Venezuela situation “Hugo Chavez was the elected strongman of Venezuela who took office in 1999 and remained there until his death from cancer in 2013. Hugo Chavez was the son of schoolteachers‚ and he graduated from the Venezuelan Academy of Military Sciences in 1975. An engaging speaker and charismatic personality‚ he was elected to the presidency as a leftist reformer and modern-day Simón Bolívar. (His reforms were called the "Bolivarian Revolution.") After taking office on 2 February 1999‚ he
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Challenges of Hong Kong Luxury Hotels Facing Nowadays Hong Kong‚ as a Special Administrative Region of China‚ is a popular destination for travelers from Mainland China and also other countries (Tasci‚ & Denizci‚ 2010). Tourism is one of the pillar industries of Hong Kong’s economy‚ and has made significant contribution in recent decades. One of the main elements of this rapidly growing industry is the hotel industry‚ which is also flourishing in Hong Kong with plenty of hotels for visitors. However
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Many would agree that WW2 changed the face of history and it was a war that had very different elements to any war fought before. The proceeding discussion illuminates one aspect of the war ‚the aid effort during wartime Australia. How can one understand the sentiments and beliefs of the time? How can one form an opinion or draw a conclusion about the aid effort during WW2. To gain an insight and better understanding of that era one turns to the primary and secondary sources available. One would
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