Introductions A multinational corporation (MNC) is a corporation that operating in two or more countries‚ known as host countries but managed from one country‚ known as home country. Multinational Corporation is also known as international corporation (Wikipedia‚ 2011). Besides that‚ MNC can be defined as a corporation that derives revenues from operations in countries other than home country (BusinessDictionary‚ 2011). The objective of MNC to operate in other countries is to gain competitive advantage
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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Globalization is a hot topic in the business world today‚ garnering enormous attention as imports and exports continue to rise as companies expand across the global marketplace. Understanding the basic overview of the global economy underlines highly relevant managerial and business level applications that provide useful insights to modern-day managers. In general terms‚ globalization is the international integration of intercultural ideas‚ perspectives‚ products/services‚ culture‚ and technology
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Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer
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some new challenges have appeared. Australian organisations are facing skill shortages and an aging workforce. This shortage has been addressed by introduction of new technology in workplaces and influx of immigration workers. Organisations in Australia‚ similar to those in other developed economies‚ are also struggling with changing workforce demographics‚ changing nature of work‚ incorporating and utilizing the rapid advances in technology‚ and addressing globalisation-related challenges such as
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ISSN 2278-7690 E-learning in Iran as a developing Country: Challenges Ahead and Possible Solutions Mas`oud Mahmoodi-Shahrebabaki‚ Massoud Yaghoubi-Notash (PhD) University of Teheran‚ Faculty of Foreign Languages and Literatures‚ Teheran‚ Iran masoud.mahmoodi@outlook.com University of Tabriz‚ English Department‚ Faculty of Persian Literature & Foreign Languages‚ Tabriz‚ Iran masoud.yaghoubi@gmail.com Abstract E-learning has lately grown into a proliferating area because of its good potentials for
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Issues Facing America The General Welfare- Issues Affecting Individual Well-Being 7. Quality Education For All The nation’s public schools set an enrollment record in 1999 with more than 53 million children enrolled; now public education has been criticized by some as not teaching all children effectively. The consistency of public school’s poor test results and low graduation rates attest to this. As a result to these truths‚ many
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Malaysia and the Challenges of Globalization: An Economic Perspective Mansor Md. Isa Faculty of Business and Accountancy University of Malaya 50603 Kuala Lumpur‚ Malaysia mansor@um.edu.my Paper presented at the “10th Biennial Tun Abdul Razak Conference”‚ Multicultural Center‚ Ohio University‚ Athens‚ Ohio‚ USA‚ 11-12 May 2007. Malaysia and the Challenges of Globalization: An Economic Perspective Mansor Md. Isa‚ University of Malaya 1. Introduction One of the main focus of the
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