BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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Facing the Facebook “Response” I’ve realized technology is very helpful now days but in the classrooms it’s more distracting than anything else. As Michael J. Bugeja stated in “Facing the Facebook”‚ Academics assessing learning outcomes often discover that technology is as much a distraction in the classroom as a tool. I catch myself checking my phone in class every now and then but when I do I miss out on what the instructor is teaching. Technology is a great tool for us to learn and gather information
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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the core transnational processes. While the standards would eventually become companywide‚ they could be formulated at any level of the organization. As OBI recognized that each domestic operation could develop its own unique solutions to problems facing its country’s operations‚ OBI sought to determine which country addressed which problem the most efficiently. In the determination‚ these strengths of multidomestic operations are captured into the core transnational HR processes which are applied
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ORGANIZATIONAL BEHAVIOR & LEADERSHIP CASE STUDY: DEVELOPMENT OF A MULTINATIONAL PERSONNEL SELECTION SYSTEM ABOUT THE COMPANY: ComInTec AG & Co. is a worldwide leading industrial company that has administration‚ plants‚ and sales offices in various regions across the globe‚ mainly Central‚ Eastern and Western Europe‚ Asia-Pacific region (APAC)‚ North America‚ Central and South America. In 2006 they had 23‚000 employees worldwide and gross revenue of 5.8 billion Euros in sales. They had recovered
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full of development due to globalisation. Globalisation can be defined as the system of interaction among the countries around the world and serve as one of the purpose in developing the global economy. “Globalisation refers to all those processes by which the peoples of the world are incorporated into a single world society‚ global society” (Martin Albrow‚ 1990). There are also some famous quotation about globalisation. (Please refer to appendix 1.0(a) for more information about famous quotation of
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A review of the research literature on barriers to the uptake of ICT by teachers A REVIEW OF THE RESEARCH LITERATURE ON BARRIERS TO THE UPTAKE OF ICT BY TEACHERS British Educational Communications and Technology Agency (Becta) June 2004 Version 1‚ June 2004 © Becta 2004 http://www.becta.org.uk page 1 of 29 Becta | A review of the research literature on barriers to the uptake of ICT by teachers A REVIEW OF THE RESEARCH LITERATURE ON BARRIERS TO THE UPTAKE OF ICT BY TEACHERS
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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The challenge of international planning & strategy The first challenge for an international enterprise is to make a global strategy and then implement it. The managers and those at decision-making positions often find it difficult to change their thought pattern‚ which is not used to work in global paradigm. There are many international businesses but just some of them have truly adopted a proper global strategy. Though the situation is improving with more and more trained graduates and professionals
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Challenges of the Entrepreneurs Starting A common denominator for all entrepreneurs is the challenge of starting a business‚ be it through inventing something‚ looking for a new idea within a business‚ finding the right opportunity to break into a business‚ or buying into a franchise. And all of these takes planning — organizing all the aspects so that you reach your goal. Capital/Funds This is by far the greatest of all challenges facing entrepreneurs. Most entrepreneurs
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