Certificate IV in Marketing - Profile the Market Assessment activity I 1.1 Assume that you have been asked to identify new marketing opportunities for your organization or an organization you have researched. Create a profile of the organisation using the table… Start by considering your organisation’s current performance What is the organisation’s core business? - IT in Hospitality – Hotel Software & Restaurant Management Systems. What are its core products/ services? -POS – Point
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Marketing Mix Price‚ Product‚ Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper‚ you will be creating your own marketing mix. Specifically‚ you will: Choose a tangible product with which you are familiar and describe why this product is of interest to you. Describe‚ in your own words‚ the characteristics of each element of the Marketing Mix (price‚ product‚ place
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ECO535 TUTORIAL 3 –Chapter 4 –HUMAN CAPITAL INVESTMENT TRUE & FALSE QUESTIONS (10 MARKS) ANSWER ALL QUESTIONS 1. General training will be paid for by the employee in the form of a reduced wage Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 2. Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 3. A worker who has obtained specific training is more likely to establish a
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The man in the grey suit- By Ava Fried Her jet black hair was pulled into a tight ponytail. Hairspray made the loose curls keep‚ while the pins kept it in place. Makeup concealed the dark grey circles which preceded underneath her eyes. Her tear streaked skin soaked in the arid pressed powder as her aunty continued to paint her face as though she were a doll. Aunt May had put a lot of effort into getting Allegra ready today. She bought her a dress last week‚ a black one. It had lace sleeves with
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The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale‚ to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it
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Market segmentation‚ targeting and positioning MARKET SEGMENTATION Definition: This is the process of dividing the total market for a good or service into several smaller‚ internally similar (or homogeneous) groups. All members in a group have similar factors that influence their demand for the particular product. 4-2 BASES FOR SEGMENTATION Geographic — The city size‚ urban/ suburban/ rural population distribution and climate. Demographic — The distribution
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PROCESSESS INVOLVED IN SCIENTIFIC RESEARCH PROCESS 1. General Question The starting point of most new research is to formulate a general question about an area of research and begin the process of defining it.This initial question can be very broad‚ as the later research‚ observation and narrowing down will hone it into a hypothesis. For example‚ a broad question might ask ’whether fish stocks in the North Atlantic are declining or not ’‚ based upon general observations about smaller yields
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Taylor Challenge provides the Gunnison eighth graders‚ with experiential learning in an outdoor classroom. The Taylor Challenge is an opportunity for the students to build personal growth and experience team building skills through activities such as‚ rock climbing‚ rafting‚ archery‚ ropes course and gaga ball. Professionally‚ my peers and I led the students in initiatives‚ as leaders‚ teachers‚ and role models they can look up to. On day one‚ their teachers assigned one advisory to each group of
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The Challenge of Organizational Communication video… What does it all mean? It means that in recent years the world has been changing faster than ever before and becoming more complex than anyone could ever imagine. Katherine Miller points out 4 aspects of these changes that were barely on the radar 20 years ago‚ but today dominate much of our thinking. The first one is globalization. It has become a truism to say that we live in a global economy and participate in a global market. The emerge
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P4-Market research for market planning In this assignment I will be creating a product for Starbucks and discussing what the marketing planning processing model is and how companies uses it when marketing new products. What is marketing planning process? The marketing planning process is when a company analyse the external environment by using PESTLE and SWOT analysis and SMART objectives. PESTLE stands for: Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental SWOT stands for:
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