When Confucianism Meet the Challenge of Environmental Sustainable Development Abstract: Confucian culture has long been the backbone of Chinese traditional culture and also has a strong impact on the ideology of the world. With the development of human beings‚ Confucianism met with various new challenges in the 21th century. One of the most serious problems is how to keep an environmental sustainable development. To solve this problem‚ finding a root from traditional culture to arouse people’s
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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The extent that virtual learning environments (VLEs) enhance traditional face to face teaching in higher education is in itself a very complex issue‚ since most of the universities across the world intend to upgrade their teaching facilities to be more state of the art. The Joint Information Systems Committee JISC (2007‚ citied in Maltby & Mackie 2009:49) defines a VLE as a set of components in which learners and tutors participate in ‘online’ interactions of various kinds‚ including online learning
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Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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Bus 447 Steven Saltzman Article Summary Zhiyan Chen 2-16-2013 The Washington Post: Apple’s Tim Cook faces leadership challenge on labor issues by Jena McGregor 03/30/2012 This article talks about the Apple’s challenge on labor issues. A new report from the Fair Labor Association indicates that there are a lot of problems of Foxconn‚ one of Apple’s major suppliers. The study found at least 50 issues related to the organization’s code of conduct and Chinese labor law‚ namely the number of
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Social Networking vs. Face to Face Communication With social networking at its peak‚ face to face communication has become scarce in modern society. With sites such as Facebook‚ Twitter and MySpace face to face communication lost its indicative value. Social networking has become so widely spread throughout the world that it has become the primary form of communication. Both face to face communication and social media have limits and boundaries that contribute to their major distinctions. With
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prefer texting nowadays so so face to face communication is really starting to lack in society. Texting is constantly changing our language. The use of abbreviations‚ digits and the general absence of any vowels has changed the way we can communicate with people and how we use the written word by mobile phone. The short talk we have over the phone has affected the way we talk to a person face to face. Due to the rapid expansion of technology‚
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Edith Cowan University Research Online EDU-COM International Conference Conferences‚ Symposia and Campus Events 2008 Enhancing Curriculum in Philippine Schools in Response to Global Community Challenges Luisito C. Hagos Our Lady of Fatima University Erlinda G. Dejarme Our Lady of Fatima University Originally published in the Proceedings of the EDU-COM 2008 International Conference. Sustainability in Higher Education: Directions for Change‚ Edith Cowan University‚ Perth Western
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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respected‚ across borders‚ religions and races. Sportsmen‚ professional or amateur‚ need quality gear‚ specific to their game‚ to be able to compete better. It is this market that the two conglomerates‚ the subjects of our study‚ cater to. Both these companies started off as footwear makers for the modern athlete‚ their innovative designs and technology creating waves. But now these firms have diversified. They compete on the broader platform of footwear‚ apparel‚ accessories and equipment. Today they
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