MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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* Children’s Hospital and Clinics HBR Case 9-302-050‚ Does Children’s Hospital offer a safe environment for patients? Children’s Hospital and Clinics‚ established in 1994 is a 270 bed hospital providing medical services in 6 facilities Provides medical services in 6 facilities throughout the Minneapolis-St. Paul metropolitan area. Starting from May‚ 1999 since Julie Morath joined Children’s Hospital‚ the hospital had implemented multiple safety initiatives. Under leadership of Julie Morath‚ the
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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CONCERN FOR THE ENVIRONMENT Environment refers to everything that surrounds and influences an organism. Our environment is getting worse day by day‚ and we are suffering for other people and our mistakes. We might not be able to see all of the bad things in our environment‚ but they are for sure there. This could affect our families and our future one day. There are some problems affecting the environmental stability‚ namely- ozone depletion‚ enhanced greenhouse effect‚ global warming‚ and climate
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PERSPECTIVES IN ENVIRONMENTAL STUDIES THIS PAGE IS BLANK Copyright © 2004‚ New Age International (P) Ltd.‚ Publishers Published by New Age International (P) Ltd.‚ Publishers All rights reserved. No part of this ebook may be reproduced in any form‚ by photostat‚ microfilm‚ xerography‚ or any other means‚ or incorporated into any information retrieval system‚ electronic or mechanical‚ without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers
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Lesson 1 BUSINESS AND ITS ENVIRONMENT NATURE OF BUSINESS Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size‚ as measured by the number of employees or by sales volume. But‚ all businesses share the same purpose: to earn profits. The purpose of business goes beyond earning profit. There are: • It is an important institution in society. • Be it for the supply of goods and services • Creation of
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Introduction- 1The environment can affect the degree to which a gene may be expressed in an individual. For example‚ soil type and weather conditions may affect plant growth. Seeds deliver energy for germination and initial growth until plants begin to photosynthesise and create their own glucose for further development. Aim/Purpose - To demonstrate the effect of environment on phenotype 2To formulate a hypothesis about the effect of environment on phenotype To design and conduct a controlled
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in a private hospital in KL (Kuala Lumpur) since 2-year 5 months (appendix 1). I work in a general medical ward but we do nurse other types of cases such as surgery‚ cardiac or even pediatrics. This usually happens when there is an overflow of patients and not enough beds available in the respective departments. Before working in this hospital‚ I have a 3-years working experience in Haemodialysis Unit as an assistant nurse (Appendix 2). The working environment of working
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The Alberta Oilsands and the Environment One of the industries in Canada that faces scrutiny for environmental issues is the Alberta Oilsands. The four major players of the Oilsands‚ Suncor‚ Shell‚ Cenovus and Canadian Natural Resources have been the key leaders in the development of the Oilsands in Alberta. They have also been a huge part of the Government of Alberta’s Plan for Climate Change. “Industry has seen results from working together‚” said Murray Edwards‚ Chairman‚ Canadian Natural. “This
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