THE “AFTER-SALE SERVICE PROCESS”: PART II - STRATEGIES December 3‚ 1999 By Richard G. McNeill‚ Ed.D‚ CHME During the Implementation Step The Implementation Step. As discussed in Part I‚ “The After-Sale Service Process‚” customers have three distinctive stages of perspective during “Implementation of the Product/Service” step of the “after-sale service process:” (a) The Novelty Stage‚ (b) the Learning Stage‚ and (c) the Effectiveness Stage. Sellers must be aware of and have strategies to
Premium Sales Customer service Consultative selling
The Difference Between Sales and Marketing [pic] [pic] Many people mistakenly think that selling and marketing are the same - they aren’t. You might already know that the marketing process is broad and includes all of the following: 1. Discovering what product‚ service or idea customers want. 2. Producing a product with the appropriate features and quality. 3. Pricing the product correctly. 4. Promoting the product; spreading the word about why customers should buy it. 5. Selling and
Premium Marketing Sales
344SAM Project Management Lecture 1 Introduction to Project Management Teaching Staff • Dr Dannie Talbot • Email: danielle.talbot@coventry.ac.uk • Dr James Smith • Email: james.smith@coventry.ac.uk Formal Outcomes The intended learning outcomes are that by the end of this module students should be able to: • Develop a project management plan in a business context • Critically evaluate different approaches to project management • Evaluate methods of managing large scale projects
Premium Project management
Description of the service marketing mix elements (7Ps) The traditional marketing mix was formulated by maintaining the goals of marketing. This marketing mix may also be adapted for services marketing. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself
Premium Marketing mix Marketing High school
primary owner of Johnson Beverage‚ Inc. (JBI)‚ Jack Johnson was beginning to realize that retaining long-term customers was becoming a challenge. During a delivery run yesterday‚ driver Joe Stevens had noticed a competitor’s sales manager talking with the general manager of Saver Superstore‚ one of JBI’s largest customers. Then‚ that morning‚ Johnson’s sales manager‚ Marsha Ketchum‚ had mentioned that‚ during her visit with the same general manager on Wednesday‚ he was starting to make some
Premium Sales Revenue Customer service
increase its competitiveness. Consistency in brand image Helps to establish relationships outside of the “political arena” The challenge of global marketing is to capture the benefits of globalization and at the same time without ignoring the responsiveness from the local market. However‚ global marketing does not only imply opportunities‚ it also gives challenges to companies. The global market would be difficult to control as there are so many external factors affecting the market. Underperform
Free Globalization Corporation Multinational corporation
1. What is service marketing? Service marketing is a form of marketing which focuses on selling services. Services can be tricky to sell and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example‚ a store which sells computers also tends to offer services such as helping people select computers and providing computer repair. Such a store must market both its products and the supporting
Premium Marketing
Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences
Premium Marketing Bank
SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people‚ process‚ & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and
Premium Marketing
Introduction Financial services are concerned with individuals‚ organizations and their finances. Manulife‚ as Insurance services‚ are inseparability‚ it cannot be separated from their provider. It is defined as a contract that provides the policyholder with pre-defined benefits in cases of specified losses. Content Advertising is a form of communication intended to convince an audience. Almost every one grows up in the world which is flooded with the mass media e.g. television‚ advertising
Premium Marketing Psychology Advertising