Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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broad perspective on the continuously evolving world of telecommunications. The telecom sector began witnessing a trend of growth with these reforms basic services were opened for unlimited competition more licenses were issued to the private sector for cellular services. There has also been a considerable increase in the rate of tale density. The telecom sector has thus completely changed both in terms of coverage and efficiency of services. Provision of landlines a demand‚ digital telephone‚ exchanges
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Approach to Marketing Marketing Challenges in the Global Economy November 11‚ 2012 Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple‚ eBay‚ and Levi Strauss & Co.‚ provide real-world examples of the challenges – competition‚ reach of influences‚ infringement‚ etc. Embracing technological advances‚ such as social media‚ is essential for leveraging a competitive edge‚ provide the company can operate ethically. Marketing Challenges
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1. INTRODUCTION * TELECOMMUNICATION * HISTORY OF GSM * Subscriber Identity Module (SIM) * Changes with the changing Technology * DoT and the Precursor Reform * ABOUT TELECOM IN INDIA * Milestones in Telecom Reforms * BASIC STRUCTURE OF INDIAN TELECOM MARKET * Evolution of Indian telecom market * The Indian market-Basic Demand Trends * Growth of Telecom Network * Network Expansion * Cellular service providers * Market structure
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Lecture 6 Telecommunications And Networks Learning Objectives Understand the concept of a network. Apply Metcalfe’s law in understanding the value of a network. Identify major developments and trends in the industries‚ technologies‚ and business applications of telecommunications and Internet technologies. Provide examples of the business value of Internet‚ intranet‚ and extranet applications. Learning Objectives Identify the basic components‚ functions‚ and types of telecommunications
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technology has developed and provided a wealth of opportunities to mobile service providers. As a result‚ many mobile phone users enjoy access to data services in addition to basic voice call communication. However the standardization of the mobile technology means that providers needs to look elsewhere in order to develop effective differentiation strategies that will enable them to attract and retain customers. Mobile service operators need to provide value to their customers if they are to secure
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SERVICES MARKETING MANAGEMENT MKT 3125 Module leader: Dr Louise Boulter Evaluating the purpose‚ applications and limitations of a range of service marketing management concepts‚ theories and techniques Done by Skaiste Petkelyte M00412680 Assignment 1 Due 8th of December 2049 words Contents Introduction 3 Service Concept 4 What is Service Concept? 4 Purpose of Service Concept 4 Application of Service Concept 4 Limitations of Service Concept 5 Understanding Customer Types 6 Who is the customer
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with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets. • In a challenging environment achieved overall 12% YTD (Nov) growth‚ 3% MS gain (key segments) • Role involved sales target achievement‚ distributor handling‚ relationship management‚ scheme planning‚ promotions and event planning‚ team handling and market reports • Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based on an analytical approach and planning. • Exposure
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TELECOMMUNICATIONS INDUSTRY The telecommunication industry is considered a vital part of our everyday lives. Although it only represents about 2.4 percen‚ the services it provides are important to other sectors in the economy. One of the most debatable topics in economics is the Telecommunication Act of 1996‚ and according to the Federal Communication Commission‚ “It is the first major overhaul of telecommunications law in almost 62 years. The goal of this new law is to let anyone enter any communications
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The WTO Agreement on Trade in Financial Service The Financial Service Agreement (FSA) became an Annex to the GATS agreement in 1997. The main propose of it is to open commercial banks‚ securities and insurance industries to foreign competition providing a better financial service and helping countries’ economy to grow. Liberalization of Financial Services allows services and services providers to enter the country. Each country has its GATS list or schedule‚ where they add which sectors the country
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