Chinese Champagne Market Introduction Since China joined the WTO‚ Chinese government has lowered tariffs for thousands of imported products‚ and tariff rate of imported wine reduced from 10% to 30% on average. As a result of import tariffs and foreign wine merchants have become more and more important to the Chinese market‚ total import and export of Chinese wine industry increased steadily. Vinexpo‚ according to a survey to 2010‚ the ranking of Global wine consumption growth is: China (+ 35.91%)
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REPORT ABOUT CHAMPAGNE Summary The purpose of this report is to show how’s the level for the Champagne Market in the UK in 2010. In the report are covered the Micro Environmental Factor‚ the Macro Environmental Factors and the Marketing Mix. The main source is the MINTEL Report about Champagne and Sparkling wines from February 2010. Table of Contents: 1. Introduction 2. Micro Environmental Factors 3. Macro Environmental Factors 4. Marketing Mix 5. Conclusion 6. References
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ROEDERER CHAMPAGNE - RUSSIA Anne-Sophie BEINEIX - Mathilde BONETTI - Fanny EMART Aleksandra ULIANOVA LOUIS ROEDERER CHAMPAGNE - RUSSIA 18 février 2013 TABLE OF CONTENTS I. Project Summary ......................................................................... 2 a. Overview of the brand and identity b. Overview of the concept c. Purpose and goals 2 3 4 II. Audience Profile ........................................................................... 5 a. Russia and Champagne drinker
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Saunders Shen Oct/Nov 12 Jean Pernet Champagne 08 Fall Table of Contents Introduction 3 Current Situation of Champagne in the United Kingdom 4 Company Anlaysis 4 Current Situation of Jean Pernet 4 Strength 5 Weakness 5 Competitor Analysis 5 Target Segmentation 6 Product 6 Champagne 6 Jean Pernet Limited Edition 7 Champagne Booster 7 Price 7 Jean Pernet Champagne 8 Jean Pernet Champagne Limited Edition 9 Champagne Booster 9 Distribution 10 Evaluation of
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Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions
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Marketing Segmentation Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. (2) Select which ones we are best off trying to serve and‚ finally. (3) Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon‚ particular importance was placed on psychographic characteristics of personality‚ lifestyle and motives (Elliot‚ Ferrell‚ Paladino‚ Pride‚ Rundle-‐ Thiele‚ & Waller 2006‚ p. 120). A behavioural analysis was also conducted. Brief
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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