MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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|Chiến lược kinh doanh độc đáo của McDonald | |“Bạn có thích bản nhạc này không? Chúng tôi sẵn sàng phục vụ bạn”. Câu nói này đã mở đầu cho một chiến lược phục vụ khách hàng mới trên thị | |trường thức ăn nhanh của tập đoàn McDonald trên toàn cầu. | |
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STRATEGY section 1 116 CASE£JKEA: D E S I G N AN D P RI C I N G T h e Swedish retailer dominates markets in 32 countries‚ and now it’s poised to conquer North America. Its battle plan: Keep making its offerings less expensive‚ without making them cheap. Above all else‚ one factor accounts for IKEA’s success: good quality at a low price. IKEA sells household items that are cheap but not cheapo‚ at prices that typically run 30 to 50 percent below the competition’s. While
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McDonald’s Practices/Operations in Turbulent Environment McDonald’s strategic plan is called ‘plan to win’ which helps McDonald’s to be the best fast food restaurant chain rather than the biggest fast food restaurant chain. (kspain‚ 2008) In turbulent environment‚ McDonald’s tries to achieve high performance by applying the 5 P’s: people‚ product‚ price‚ promotion‚ and place or distribution. Product involves both intangible and tangible offerings of the business which customer can see‚ feel‚ taste
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Fixing of minimum rates of wages: [S.3] Section 5(1): Appropriate Government can set up any number of committees or sub-committees as it considers necessary to hold inquiries and advice it in respect of fixing rate of minimum. Government is empowered to fix the minimum rates of wages for different classes of employees such as skilled‚ unskilled .clerical‚ supervisory etc. (1) Any minimum rate of wages fixed or revised by the appropriate Government in respect of scheduled employments under
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moved to Vienna‚ hoping to become an artist. He was twice rejected by the Vienna Academy of Fine Arts‚ so he lived off of his father’s pension and spent his early twenties working as a freelance painter of postcards and advertisements (“Adolf Hitler‚” pars. 3-4). Vienna at this time was very nationalistic‚ and it was here that Hitler came into contact with the Christian Socialist Party‚ which espoused anti-Semitic ideas and
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com/question/what-is-a-homogeneous-culture Heil‚ C. (2011‚ September 1). Strategy in the Global. Retrieved September 21‚ 2014‚ from Reference for Business: http://www.referenceforbusiness.com/management/Str-Ti/Strategy-in-the-Global-Environment.html Kansala‚ S.‚ & Chandani‚ A. (2014). Effective Management of Change During Merger and Acquisition. Procedia Economics and Finance‚ Vol. 11‚ 208-217. Schuler‚ R. S.‚ & Jackson‚ S. E. (2014). HR issues‚ activities and responsibilities in mergers and acquisitions. Series on
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Product Selected: Sweets Brand Selected: 1.Haldiram - National Brand 2.Thaggu Ke Laddu - Local Brand (Limited to Kanpur) Company Overview: HALDIRAM The company was started in 1941 in Bikaner‚ Rajasthan by Shri Gangabisanji Agrawal alias Haldiram Agrawal . The brand name ’Haldiram Bhujiawala’ was introduced during pre-partition era -1941. The group comprises three companies: (i)HMCL - Delhi based opened in 1983 for Northern region. (ii)Haldiram Foods International Ltd - Nagpur based setup
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Today‚ the process of globalization has created relationships with other countries. To communicate with other countries need a common language. English has become the most popular language and binds people. * Language is an important part of human life + Language shows the development of human. + Through language human can communicate‚ exchange information and convey experiences. + show feeling and save information + help to develop mind * English is the most common language in
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Ekushey Book Fair 2012: Celebrating Books Every year when you visit the Bangla Academy area during the first few days of February‚ the place takes on a festive air with throngs of people making their way to the annual Ekushey Book Fair. The entire place is lined with book stalls displaying books from every major publisher in the country‚ catering to the tastes of absolutely every reader. As you walk in‚ you are greeted by street artists offering to paint a little something on your face or hands
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