Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Bibliography: Cole. G (2004)‚ Management Theory and Practice‚ 6th ed‚ Vale‚ Guernsey‚ Channel Island‚ D.P Publications Don O ’Sullivan and J R. J. Blomme (2012)‚ Centre for Leadership and Management Development‚ Emerald group‚ The Netherlands. Vol. 3‚ No. 5. Robbins et al.‚ (2011)‚ Organisational Behaviour‚ 3rd ed‚ London‚ Prentice Hall. S.L. Alter (2009) Harvard
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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(Sylvia. L‚ 2014) For this purpose‚ the Pioneer Generation Package (PGP) has been implemented in early August 2014 to make healthcare more affordable for the pioneer generation in Singapore. The PGP comprises of three segments- special subsidies for Medisave top-ups‚ outpatient care and life-long subsidies for Medishield life. The government has defined the pioneer generation to be a group of seniors aged 65 and above in 2014‚ been born on or before
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Evolution of Corporate Governance in India and Abroad Introduction Corporate governance issues have attracted considerable attention‚ debate and research world wide in recent decades. Almost invariably‚ such efforts gain momentum in the wake of some major financial scam or corporate failure‚ as these tend to highlight the need for tighter surveillance over corporate behavior. Corporate governance has wide ramifications and extends beyond good corporate performance and financial propriety though
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Utilising the video case study of Egg Finance’ (Slave Nation‚ Channel 4)‚ critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals. Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes‚ Caldwell & Posner cited by Moorhead/Griffin‚ (1989:494) as: "a set of shared‚ enduring beliefs communicated through a variety of symbolic media‚ creating meaning in people’s
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A Modern Life with Modern Technology Research Writing/COM220 July 4‚ 2010 Rowland Cadena While modern technology has made life more accommodating with cell phones‚ computers and iPods‚ technology has also made it more convenient for hackers and other Internet predators. For people with family and friends that live far away‚ a web cam and the Internet makes it simple to keep in touch. E-mailing and other social networks available on the Internet also make it effortless to talk to someone halfway
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J Bus Ethics (2012) 106:229–241 DOI 10.1007/s10551-011-0992-9 The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish‚ Thai‚ and American Businesspeople Janet Marta • Anusorn Singhapakdi • Dong-Jin Lee • Sebnem Burnaz • Y. Ilker Topcu M. G. Serap Atakan • Tugrul Ozkaracalar • Received: 19 December 2010 / Accepted: 3 August 2011 / Published online: 21 August 2011 Ó Springer Science+Business Media B.V. 2011
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Female Pioneers of Medicine and Health By Emma noon 9PA and Noa Kusman 9GB Florence Nightingale ∗ Florence was born in Italy on 12th May named after the Italian city. She then moved to England with her family. ∗ In Victorian Britain‚ poor women worked in factories or as servants ∗ Rich women like Florence were expected to marry and look after the home‚ maybe do charity work ∗ Florence was very religious. From the age of 16 she believed God wanted her to do important work. When she was 22‚ a young
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family-controlled boards‚ corporate governance is of very high importance as the independent non-executive directors can exert less influence over the board‚ compared to non-family-controlled boards (“dispersed boards”). Keywords: Board composition‚ Remuneration‚ Corporate Governance. 1. INTRODUCTION The economic turmoil in Asia in 1997 has led to a wider recognition of the importance of corporate governance. In line with global trends towards higher standards of corporate governance‚ the duties
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