S. B. Senanayake Strategy Registration No : MSC_11_04_87 Module : Strategic Brand Management Study Center : Strategy – Sri Lanka By submitting this assignment I confirm that I understand and abide by the Strategy’s plagiarism and collusion regulation. Strategic Brand Management MSC_11_04_87 - - 1 - - | Page RATIONALE FOR CHOSEN ORGANIZATION Strategic Brand Management MSC_11_04_87 - - 2 - - | Page RATIONALE National Development Bank incorporated
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Beyond Brands Brands have run out of juice. More and more people in the world have grown to expect great performance from products‚ services and experiences. And most often‚ we get it. Cars start first time‚ fries are always crisp‚ dishes shine. A few years ago‚ Saatchi & Saatchi looked closely at the question: What makes some brands inspirational‚ while others struggle? And we came up with the answer: Lovemarks: the future beyond brands How do I know a Lovemark? Lovemarks transcend brands. They
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Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Report Contact: Molly Hislop Director of Research & Development‚ Dynamic Logic 800-245-2455 molly@dynamiclogic.com April 2001 Dynamic Logic ’s Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Table of Contents INTRODUCTION 3 WHAT IS BRANDING? 6 MEASURING BRANDING OFFLINE 9 STANDARD PRACTICES IN TELEVISION ADVERTISING 9 Case Study: Kraft Uses Copy
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BRAND AUDIT ON DOORDARSHAN A BRIEF HISTORY & OVERVIEW OF DOORDARSHAN Doordarshan is an Indian public service broadcaster‚ a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. The DD provides television‚ radio‚ online and mobile services throughout metropolitan and regional India‚ as well as overseas through the Indian Network and Radio India. It was founded by Government of India on 15th
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The Power of Brand Name The success of any business or consumer product in today’s world depends in part on the target market’s ability to distinguish one product from another. Branding helps ultimately consumers to identify one product from those of the competition. However‚ there is a second side of branding. As society progresses and increases its ability to purchase more and better quality products‚ people’s perception regarding brand names changes as time goes by. For the majority of people
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7up Brand Equity Brand Management AMAL BINMAHFOOZ 20/02/’12 Instructor: Asma Chang PepsiCo Mission and Vision At PepsiCo‚ we believe being a responsible corporate citizen is not only the right thing to do‚ but also the right thing to do for our business (2011). Our Mission Our mission is to be the world ’s premier consumer products company focused on convenient foods and beverages
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Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
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BUSINESS DEVELOPMENT & MARKETING MANAGEMENT “DOVE – EVOLUTION OF A BRAND” GROUP 6 : HARSONO SUHARTO AUDREY TUMBELAKA KRISTIN Executive Summary In 2007‚ Unilever’s Dove was the world ‘s number-one “cleansing “ brand in the health and beauty sector. Dove Competed in all categories like cleansing bars‚ body washes‚ hand washes‚ face care‚ hair care‚ deodorants‚ anti-perspirants‚ and body lotion.Their competitor are P&G (Procter and Gamble’s) ivory‚ KAO’s Jergens‚ Beiersdorf’s Nivea.
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Case Study: RED BRAND CANNERS Vice President of Operations Mr. Michell Gorden Controller Mr. William Copper Sale Manager Mr. Charles Myers Production Manager Mr. Dan Tucker Purpose: Decide the amount of tomato products to pack at this season. Tomato Products Whole Tomato Tomato Juice Tomato Paste Information: 1. Amount of Tomato: 3‚000‚000 pounds to be delivered. Tomato quality: 20% (grade A) × 3‚000‚000 = 600‚000 pounds 80% (grade B) × 3‚000‚000 = 2‚400‚000 pounds (provided by production
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luxury brands and industries in step with lifestyles‚ values and attitudes of modern society and culture? “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic‚ political‚ social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements
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