April Harris BA223 – CRN 31138 Marketing Plan Assignment Two (MP2) – Customer Profile Consumer Businesses B2C I have a day spa called Bella Santé‚ which means “beautiful health.” We cater to busy women who have demanding jobs and/or family life and need a place where they can go to completely relax and will walk away knowing that we went above and beyond to ensure their experience was exceptional. We offer a variety of services using special products and provide childcare for mothers who
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Meticulous Martin This is an example of a customer profile‚ it is useful when identifying targeted markets‚ and it gives a better understanding of what the consumer enjoys doing and what they are like as individuals which is important when creating communications. All communications should be targeted to their personality. Martin is a 46 year old manager of an organisation that specialises in financial services based in London. The business currently has 30 employees and has clients list totalling
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spas has shown no signs of slowing down. The demand for spa services is driven by personal income and demographic trends. The profitability of individual companies depends on efficient resource use and effective marketing. That is why the profile of spa customers is very essential. This study is
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In this assignment we were proposed to visit two different stores of a company of our choice located in different areas‚ and observe what is its costumers’ profile and other relevant consumer behaviors. Before visiting the stores‚ we had to make a pre-analysis on what we were expecting to find‚ and then compare it to our empirical findings. The stores that I chose are PETSMART stores‚ the first one located in Manhattan and the second one in East Harlem. PETSMART started as a retail chain specialized
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Consumer Behavior Subject Lecturer : Mrs. Dr. Mustika Purwanegara. “COSTUMER PROFILE PAPER” Created by : Nita Desirianti (29109084)‚ Diana M. Elius (29109100)‚ Prima Satria (29109363)‚ Christy K (29109009 ) ORGANIC VEGETABLES INTRODUCTION Basic needs such as eating‚ drinking and shelter‚ which are defined as physiological needs‚ form the basis of human needs. For a healthy and balanced living‚ one has to consume basic food products‚ which fresh fruit and vegetables are a part of it
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fashion icon Coco Chanel went from being a struggling hat maker to being one of the fashion world’s most recognizable names.(eHoW.com‚ 2013)In this essay‚ I am going to talk about the company named CHANEL. Company over view A woman named Gabrielle Coco Chanel was born in 1883 in France. In 1919‚ Coco Chanel owed her first couture shop in Paris‚ giving “Coco Chanel” a name for herself in the fashion world. In this year ‘Chanel’ is just a name of fashion brand. In 1971 Coco Chanel died at the age
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- Resurse IStoric Chanel este poate cea mai celebra casa de moda din Franta‚ care si-a luat numele de la creatoarea de moda si fondatoarea ei‚ Coco Chanel recunoscuta ca una din cele mai "chic" designere ale secolului XX. Numele Chanel nu poate fi ignorat de nimeni din lumea modei de azi‚ care nu ar fi fost la fel fara creatiile acestei artiste vestimentare care si-a creat un imperiu pornind de la pasiunea ei pentru frumos. In 1909‚ Gabrielle Chanel a deschis un mic magazin intr-un
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In 1908‚ Gabrielle “Coco” Chanel sets up a millinery shop in the Paris apartment of her lover‚ the racehorse enthusiast Étienne Balsan. Ladies flock to 160 boulevard Malesherbes for her chic hats. In 1910‚ backed by her new beau‚ Arthur “Boy” Capel‚ Coco establishes Chanel Modes‚ a millinery salon at 21 rue Cambon. In coming years‚ the house will expand to take over numbers 27‚ 29 and 31. Gabrielle Chanel is licensed as a modiste‚ or designer of women’s fashions. Her hats are featured in the
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favourite ad campaigns are Chanel – Nicole Kidman‚ "Little Bit Dead" TAC drink driving advertisment‚ lastly the Melbourne International Comedy Festival ad ’You ’re Not Funny ’ by Clemenger Melbourne. Firstly‚ a little background on Chanel. As we all know‚ it is relatively well known as a luxury brand‚ and its advertisement with Nicole Kidman is by no means in your face or overpowering. It used the weak In the year 2005‚ the highly awaited advertisement from Chanel for the perfume ‘ Coco mademoiselle’
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an appreciation for the brand that may carry her into purchasing clothing or other merchandise. It may also serve to bring foot-traffic into the boutique where those who seek the perfume may see the clothing and interact with the staff and other customers. (EN: The authors don’t address the
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